German and English Direct Response Copywriter

Hey, I'm Yannic, Co-Founder of agencro, a CRO and direct-response agency for eCommerce brands: advertorials, landing pages, online shops, and email for our clients — plus our own projects, for which we also run paid ads ourselves.

We work AI-first: AI handles the volume, a small team with judgment and taste directs and refines. Small remote team, short paths, your work goes live fast.

Everything we build stands or falls with the copy: advertorials, landing pages, emails — and the ads for our own brands. That's where you come in: you write the copy that makes these pages and ads convert, based on clear angles and briefings from our Head of Direct Response and CRO.

This isn't a classic copywriting job: AI writes the first draft with you. You're paid for judgment, research depth, and polish — the difference between generic output and copy that sells.

Responsibilities

• Write direct-response copy: advertorials, landing pages, product pages, and emails for client projects — from briefed angle to finished text.
• Ad copy: hooks, scripts, and primary text for paid social.
• Work AI-first: drafts, variants, and research with AI as the default — your judgment and polish turn it into copy that converts.
• Research: understand target audiences, pains, awareness stages, and competitors before writing.
• Iterate on data: take in test results and feedback, revise quickly, and get sharper with every round.
• Question briefings: if an angle doesn't hold up, say so and suggest a better one.

Who we're NOT looking for

• Brand and awareness copywriters — our copy has to sell.
• AI skeptics. AI is the default here, not a gimmick.
• Literary perfectionists. Clarity beats cleverness.
• Writers who take feedback personally — iteration is the job.

Who we're looking for

• You understand direct response: angles, awareness stages, objections, proof, CTAs.
• You already write daily with AI, get strong output, and know when to overrule it.
• Strong research muscle and genuine curiosity about target audiences.
• Very good German at a native level.
• Fast, reliable, self-organized — you keep deadlines without drama.

Benefits

You'll work in a team of young, dynamic people, can structure your day as you like, work from wherever you want, and get challenged anew every day. You'll see a wide variety of eCommerce projects across health, beauty, fitness, and fashion.