Casting Call

Senior Copywriter with:

• Zest and chops for giving wings to ideas and stories.
• Grit and ambition to move the needle and the world.

Scope: What this role entails.

Mission

Find the right words to sharpen insights, shape ideas, and solve briefs.

Responsibilities

• Own, lead, or support messaging strategy.
• Own copy direction, leading copy discussions, presentations, and execution.
• Collaborate with project teams from early ideation to final delivery.
• Translate briefs and brands into effective copy, stories, and content.
• Edit or provide feedback to improve other copywriters’ work.
• Take responsibility for the overall craft, quality, and effectiveness of the work.
• Report to the leader of the Story team.

Rewards

• Compensation is based on contract scope, aligned with proficiency and capability.
• Benefits are available for full-time contracts.
• Flexibility to work anytime, anywhere, with accountability to agreed timelines.

Casting Criteria

Competency + Proficiency: What it takes to rock this role.

• Ask timely, effective questions.
• Embrace ambiguity as raw materials for clarity.
• Simplify complexity into clear, concise, and compelling language.
• Write effectively for any purpose, audience, brand, and format.
• Understand enough behavioural psychology to nudge and influence change.
• Balance a rich vocabulary with a painstaking discipline to write simply.
• Edit your own work (and the work of others) courageously.
• Stand by your best ideas while staying open to better ones.
• Pay attention to every detail, and remove the ones that don’t matter.
• Use AI to enhance deep thinking, not replace it.
• Work independently and collaboratively with equal enthusiasm.

Suitability: How to qualify for this role.

Show us your capability and sensibility.

Must-haves

• Competency and proficiency as outlined above.
• A mix of inquisitive, creative, and critical thinking.
• A deep love and a keen eye for the written word.
• Portfolio with work samples showing craft, range, wisdom, clarity, and excellence.
• Minimum 5 years of experience in copywriting on the agency or client side.
• Experience with creative marketing and communications.

Great-to-haves

• Expertise in B2B marketing and communications.
• An affinity for unconventional thinking and breakthrough marketing.
• An avid reader and/or prolific writer of a wide range of topics, including stories.

Nice-to-haves

• An inclination to play, do, and teach.
• A fascination with the uncommon.
• An oddity that is all your own.
• A degree useful to this role (Marketing, Advertising, Communications, Business, Creativity, Psychology, Philosophy, Journalism, English Literature, etc.)

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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