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We are looking for a freelance Copywriter with experience in the world of luxury fashion (ESSENTIAL).
Start Date: w/c 3rd March (ideally)
Our client requires a dynamic Copywriter to craft compelling seasonal copy and calls-to-action that resonate with our Luxury Stores/Brands audience, while maintaining a distinct brand voice.
About the Role:
Create engaging copy across multiple channels (including site, streaming TV, social, email) that embodies our upbeat, conversational, and fashion-forward tone while maintaining luxury positioning.
Key Responsibilities:
• Develop seasonal campaign copy with a US market focus (copy is primarily for the US marketplace)
• Write compelling content for various platforms including website, email, social media, and promotional materials
• Craft editorial-style content that demonstrates fashion authority
• Adapt tone and messaging based on platform and campaign requirements
• Maintain consistent brand voice while flexing between playful, encouraging, editorial, and informative styles
Required / Essential Qualifications:
• Experience in luxury fashion
• Proven ability to write in different tones while maintaining brand consistency
• Strong understanding of US luxury market and consumer behaviour
• Portfolio demonstrating versatile writing capabilities for luxury brands
• Ability to balance sophistication with accessibility
• Strong editorial judgment and excellent project management skills
If you meet the criteria above and have availability from early March please email me with a brief paragraph highlighting your relevant skills/experience and links to your work.
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