Freelance Social Ads Strategist

Hiring a Freelance Creative Strategist to work with us on an ongoing basis.

This is a part-time, freelance role with a consistent allocation of hours each week (start with 15 hours), working closely with our team and processes.

We’re looking for someone strategic, sharp, curious, and creative who understands human psychology.

You MUST have previous ecommerce Meta ad creative strategy experience.

Ideally you will have some Meta media-buying experience.

We are looking for someone who can't help analysing ads everywhere they go. You save TikToks, screenshot Meta ads, wonder why one hook worked better than another, and naturally think in terms of consumer psychology rather than design. You enjoy turning messy ideas into structured testing plans, and you're excited by using AI to accelerate your thinking—not replace it.

Please no DMs - follow the link below [click apply].

Posted by: Jessie Healy, Co-Founder

Location: Remote
Type: Part time, Freelance (ongoing, fixed weekly hours)
Initially 15 hours per week - with scope to increase to full time.

About Ecom Growth Collective

We’re an eCommerce growth agency working with ambitious consumer product brands across apparel, skincare, fashion and supplements.

Our focus is simple: help brands grow profitably through better creative and smarter media buying.

We specialise in creative strategy — combining consumer psychology, structured frameworks, and AI to produce high-performing social content at scale.

The Role

We’re looking for a Freelance Creative Strategist to work with us on an ongoing basis. This is a part-time, freelance role with a consistent allocation of hours each week (start with 15 hours), working closely with our team and processes.

We’re looking for someone strategic, sharp, curious, and creative who understands human psychology.
You MUST have previous ecommerce Meta ad creative strategy experience.
Ideally you will have some Meta media-buying experience.

We are looking for someone who can't help analysing ads everywhere they go. You save TikToks, screenshot Meta ads, wonder why one hook worked better than another, and naturally think in terms of consumer psychology rather than design. You enjoy turning messy ideas into structured testing plans, and you're excited by using AI to accelerate your thinking—not replace it.

What You'll Do

Using our proprietary frameworks, and your own, you will:

• Develop social media creative strategies for client accounts and turn them into ad briefs
• Write scripts for UGC creators
• Build persona and messaging angle documents
• Identify hooks, concepts, and emotional drivers
• Collaborate with designers to bring ideas to life
• Contribute to ongoing testing, iteration, and performance improvements

We're Looking For Someone Who

• Has at least one year of experience as a creative strategist in eCommerce and at least 3 years of experience in media buying and/or Ecommerce.
• Has a strong grasp of culture, trends, and attention
• Lives and breathes social media
• Understands customer psychology and buying behaviour
• Thinks in angles, hooks, and messaging (not just aesthetics)
• Is organised and enjoys structured processes
• Is curious about AI and how it can enhance creative thinking
• Has a proven track record creating ecommerce ad briefs that deliver results in the US, Australia, New Zealand or Europe.
• Is experienced briefing designers and communicating what they want to get out of a piece of ad creative.

Bonus Points If You

• Enjoy shooting content on your phone
• Can edit simple videos
• Are comfortable using Canva
• Love breaking down ads to understand why they work

What You'll Get

• Ongoing freelance work with consistent weekly hours
• Hands-on training in consumer behaviour psychology
• Access to advanced creative strategy frameworks
• Experience working across fast-growing consumer brands
• A high-leverage skillset in one of the fastest-growing areas of marketing

Who This Is Perfect For

A self-starter who loves social media, design, and psychology who has deep strategic skills in performance-driven creative.

Next steps: Please apply [click apply].