Freelance Content Writer / Strategist

I’m looking for more content writer-strategists to join our team.

At Good Content, we work directly with c-suite executives + marketing leads at ambitious, high-growth B2B companies to turn their insights into content that builds brand trust, recall, and preference.

What you’ll do:

- Lead editorial strategy + audience development for c-suite executives
- Write for Linkedin, video, podcast, webinars, and more
- Give direction to video editors and designers
- Interview execs 1:1 to extract ideas, stories, and insights
- Internal/external workshop + check-in meetings
- Collab async w/ clients over Slack + email
- Work with some of the most exciting B2B startups + creative execs

What we’re looking for:

- Journalism, editorial, or B2B content background
- Experience with executive ghostwriting / LinkedIn content
- Sharp business acumen + strong executive presence
- You’ve built an audience or advised someone who has
- You’re smart, curious, and have great taste

Once fully ramped, you’ll take on 3–5 different clients (depending on scope of each engagement).

Quick cheat sheet for anyone thinking about applying:

1.) The single most important part of the initial application is the test hook.

2.) We won’t seriously consider anyone without a strong online portfolio/presence.

3.) B2B startup or journalism experience isn’t required but it’s a huge plus.

4.) Once interviewing, we're looking for things like business acumen, executive presence, deep knowledge of Linkedin, enthusiasm, curiosity, and confidence.

5.) Everyone has only ever done the standard application. Which is fine. But in that case, you've got to really blow us away with your hook + background. If you want to do something different to stand out, the opportunity's for the taking.

We won’t consider any applications that come in after Wednesday, October 15th.

Let’s get it.

Company Overview:

Good Content helps B2B companies accelerate their sales and marketing efforts by building content marketing and demand generation engines around their executives’ thought leadership.

We primarily create Linkedin content for individual executives, sourced from both 1-on-1 interviews and video podcasts. Our content principles:

Thought leadership, NOT product marketing

Useful insights, NOT fluffy clickbait

Conversational, NOT corporate

Skimmable, NOT dense

Niche, NOT broad

We service high-growth B2B companies and help them become valuable, trusted sources of information within their niche.

Responsibilities:

We are looking to work with a writer who will play a pivotal role in crafting these thought leadership pieces and working directly with clients to develop strategy and source material:

• Crafting engaging and impactful LinkedIn thought leadership posts that resonate with target audiences.
• Working directly with clients to develop their content strategy, tone, style, and subject matter.
• Conducting 1-on-1 recorded interviews with clients to generate material for content creation.
• Taking ownership of client projects from initial concept development to final execution, ensuring high-quality deliverables that exceed expectations.
• Conducting thorough research on clients, their products, target audiences, and relevant industry trends to inform content creation.
• Mastering and adopting Good Content's best practices, style, and formatting requirements across all written materials.
• Collaborating with our small but dynamic content team to establish best practices and foster a culture of excellence.
• Identifying opportunities to enhance our current systems and processes, contributing to continuous improvement and innovation.
• Collaborating closely with clients and team members in a highly iterative and collaborative environment.

We are a small team and growing quickly. We are looking for a freelance engagement at this time, though given our size and maturity, this is an opportunity to make a big impact and grow with us.

Qualifications:

We are looking for candidates with the following qualifications:

• Proven journalism experience
• Experience with Linkedin content writing and audience development
• Experience with executive ghostwriting and/or executive thought leadership content
• Exceptional writing skills with a keen eye for detail and a talent for crafting compelling narratives
• Strong interpersonal skills, with the ability to effectively manage and coach high-level executives through the content creation process
• Strong research abilities, with the capacity to gather and synthesize information from diverse sources
• Strong business acumen, with a thorough understanding of what drives customer value across a range of industries
• Strong organizational skills, with the ability to work independently and manage multiple priorities effectively in a fast-paced environment
• Excellent communication and collaboration skills, with a proactive and solution-oriented approach
• A passion for learning and staying up-to-speed with industry trends and channel best practices
• Experience working in a remote or freelance capacity is a plus

Application Process:

If you're excited about this opportunity, please submit an application here:

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