Content Strategist
Mint StudiosMint Studios is growing and we're hiring a full-time UK-based Content Strategist!
Work has been more interesting than ever and we've been doing a lot of interesting engagements around improving LLM visibility and reporting on customer acquisition with content.
Is that you? Or someone you know?
As a Content Strategist, you'll be working closely with writers to create high quality content, working directly with clients and running the strategy to help them acquire customers with content, whether it's SEO or GEO.
You'll get to work with financial companies that include fast growing startups, to large household names we've all heard of.
If you're:
• Process-oriented
• A bit of a nerd
• Fascinated about what makes someone tick
• Looking to grow as a marketer
This position may be for you.
You'll also get to work with smart and effective strategists like Elliot Alexander M., Michelle Grace Maiellaro, Katie Norris, Charlie Jarvis.
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Description
Job title: Content Strategist
Location: Remote (UK)
Type of work: Full-time
Salary expectations: £40,000 - £50,000
Ideal start date: 1st November (although this is flexible)
About the position
Mint Studios is a content marketing agency that helps fintech companies like Primer, Yapily, SAP Fioneer, WorldFirst, and many more financial companies acquire customers and position themselves as experts with content. We use our four pillar framework to help fintech companies turn their blog into a customer acquisition channel:
- Alignment on commercial outcomes from content marketing
- A content strategy focused on the Bottom of the Funnel and based on customer research
- Content based on interviews and written for the level of the reader
- Tracking and reporting commercial outcomes
We’re looking for a full-time remote content strategist who will lead content strategy for multiple clients. In this role, you’ll be the client’s main point of contact: leading strategy, managing a writer, and ensuring strong client retention. You’ll work closely with Araminta (our founder), Elliot (content strategist), and the wider team of strategists and writers. The goal is to help our clients achieve a key outcome: acquire customers with content.
You don’t have to have a background in fintech or financial services – we can teach you that. What we really value is attitude and good writing and strategic thinking.
Learn more about what it's like to work at Mint Studios:
Responsibilities
The role of the content strategist is to generate outcomes for the client and retain them long term. This generally means creating and executing a strategy that will help the client acquire customers with content. In order to retain a client, the content strategist needs to act as:
- A trusted advisor
- A strategist
- A consultant
Here are the key activities you’ll do as a content strategist:
- Content strategy & performance: Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
- Content production process: Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
- Editing & publishing: Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
- Client management: Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
- Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.
The role would entail doing content strategy, account management, and editing for 3 clients. However, if for any reason that changes due to churn or capacity, other activities may include:
- Creating blog content for Mint Studios
- If required, doing the writing for clients
- Support with hiring new team members
What we're looking for
You don’t have to have a background in fintech – we can teach you that. What we really value is attitude and good writing and strategic thinking.
These are the 6 characteristics of the best team members that we work with at Mint Studios:
- You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
- You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing and talking about the topic.
- You are detail oriented. You care about delivering something great, even when no one is watching.
- You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
- You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
- You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
You might not be a good fit if…
- You aren’t clear with your thoughts when writing. Maybe your arguments tend to jump around a lot, or you’re not interested in explaining complex topics.
- You’re not open to new processes. You like to stick to your own processes or wait to get in the “creative zone” to write. We respect that if you do, but it just means we won’t be a good fit.
- You just want to do a quick blog post / strategy deck and leave it at that. You’re not interested in doing the research (understanding the topic, product and the content strategy in depth, listening to and analysing the interviews for the main takeaways, etc) required for an article or in-depth strategy and just want to be told what to do.
- You hate asking for advice or asking questions. You don’t like asking for feedback and are afraid of getting it.
- You are disorganised to a point where you forget things. You don’t like using reminders or tools to keep on track with your work.
- You’re not interested in improving your writing or strategy skills. You just want to get the job done and don’t want to improve as a writer or strategist.
By the way, if you apply, include the name of your favourite book in one of your responses down below – otherwise we'll know you haven't read this properly, and attention to detail is a key skill we value.
Compensation and benefits of working with Mint Studios
- 32 days holidays (inc. bank holidays)
- Yearly team off-site somewhere nice
- Co-working space membership included up to £200 per month
- We're fully remote, so you can work from wherever
- Pension contributions
- You don’t have to know about financial services (but you do have to be willing to learn). We value good writing more.
- You’ll be able to see how your content delivers impact and helps our clients acquire customers.
- We give a lot of detailed feedback. You won’t get vague feedback like “can you make this less confusing?”. We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone).
Our interview process
1. Apply: We encourage you to apply, even if you don’t feel 100% confident.
2. Screening call: If we’re interested in your application, we’ll reach out for a short introductory call.
3. Paid writing test: After the first call, we’ll get back to you about doing a paid writing test. This is a test where you fill in a questionnaire and write 500 - 1,000 words of an article, which we pay £150 for.
4. Paid project: If the paid writing test is successful, we’ll ask you to complete a short strategy project, where you’ll create a hypothetical strategy for a hypothetical client. We’ll also pay £150 for this.
5. Final interview: We’ll do one last interview, if possible, in person in the UK (travel reimbursed).
6. Offer: You’ll get an email with your job offer.
7. You're in! Welcome to the team!
What happens once you're hired?
You’ll be given a 30/60/90-day plan that will help you get up to speed on the business and your role and help you carve out your unique path to success.
The first 60 days will mainly involve you writing articles and content for clients. This is so you get up to speed with our approach to writing and we can train you on our methodology.
After that, you’ll start doing the strategy working directly with clients. First you’ll be shadowing one of the existing strategists so you learn the ropes of strategy, and then eventually you’ll lead the clients yourself.
You’ll have one-on-ones with Araminta every month to ensure you’re making progress in your career and professional development.
About Mint Studios
Mint Studios is a content marketing agency that helps financial companies acquire customers and position themselves as experts with content.
Our main differentiation point from other agencies is that we create content that is optimised for conversions and leads, not just traffic. We do this by creating Bottom of the Funnel content, which involves understanding our client’s ideal customer and creating content that is designed to sell, not entertain. You can learn more about BOFU here: What is BOFU (Bottom of The Funnel) Content and Why Is It Important?
Although we only work with financial companies, these range from crypto, to budgeting apps, to enterprise payments companies and consultancies. You won’t be leading strategy and writing about the same topics over and over again.
These are some examples of BOFU content we’ve written for clients:
- Payment initiation service: What you need to know
- What you need to know about pricing models in SaaS payments
- Global ID verification: How to get it right with Persona
You can learn more about why we set up the agency here:
You can also learn more about what it's like to work at Mint Studios here:
Want to join us? Apply [...]
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