Freelance B2C Growth Marketer
UndisclosedAttention fine people: I am helping a startup and they're looking for some horsepower in digital marketing. If you know of someone have them send me a message.
Here's what they want:
Position: Freelance Growth Marketer (B2C)
Location: Remote (U.S.-based preferred)
Type: Contract / Freelance
Role overview
This role is for a growth-minded B2C marketer who loves testing, learning, and scaling what works. You will own customer acquisition for a startup product.
What you’ll do
**Design and run scrappy, experiment-driven campaigns across paid social, email, and search to attract customers.
**Build, test, and optimize funnels end-to-end: ad creative, landing pages, lead magnets, and nurturing sequences.
**Develop clear, emotionally resonant messaging that speaks to target audience.
**Use data to decide what to double down on and what to discontinue; report on CAC, conversion, and ROAS with simple, actionable summaries.
**Propose and run constant A/B tests on audiences, offers, and creatives to unlock new growth levers.
**Collaborate directly with founders on positioning, pricing, and new offer ideas based on real campaign feedback.
What you’ve done
5+ years of proven B2C online marketing experience with clear wins in customer acquisition or DTC growth.
Hands-on management of campaigns on Meta, TikTok, YouTube, and at least one email/CRM platform (e.g., HubSpot, Mailchimp, ActiveCampaign).
Built and optimized digital funnels for consumer products or services, ideally selling to parents or education-focused buyers.
Worked in a startup or fast-moving environment where you owned experiments, results, and iterations end-to-end.
Strong copywriting and creative instincts; comfortable briefing or directing designers/video editors when needed.
How we’ll work together
Engagement: Initial 3-month contract with potential to extend as we scale.
Compensation: Competitive hourly or retainer-plus-performance structure, depending on experience and scope.
Rhythm: Weekly standups with founders, async communication the rest of the time; focus on experiments shipped and growth achieved, not hours online.
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