Alma is hiring a Founding Growth & Content Lead, and we're skipping the traditional process. 🚀

No resumes. No experience requirements. No checkbox culture.

Here's the challenge: build and demo an AI-powered tool, workflow, or system that meaningfully moves the needle on marketing or growth.

That's the application.

We're looking for the rare person who sits at the intersection of creative and technical. Someone who's been using tools like Claude Code to automate content, build growth systems, or do things that used to require an entire team. Someone who looks at a marketing channel and thinks, "I could build something that does this 10x better."

If you've already been building in this space, we want to see it.

Link to the full role in the comments.

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Founding Growth & Content Lead

Remote (Worldwide)

The Role

We're looking for a Growth & Content Lead to own our biggest growth channels: social media, creator partnerships, content marketing, and community for our PLG product. This is a Swiss-army-knife role. You'll work directly with the founders to 10x what we've already built. We have active Meta and Apple Search Ads campaigns, 14 advertorial landing pages, a creator program paying food bloggers per click, ambassador programs, SEO calculators, interactive quizzes, and 50+ city guides. The foundation is there. We need someone to take it to the next level. Someone who can ideate, experiment, and execute across channels using a combination of intuition and data to find what works and double down.

You'll

• Build and execute our content strategy across social (TikTok, Instagram, LinkedIn, X, YouTube Shorts)
• Source, onboard, and manage creator partnerships - finding people who genuinely understand the gap between calorie counting and real nutrition coaching
• Create content yourself when needed, and operate a team of creators
• Write briefs that lead to sharp, high-quality content; review and optimize scripts that resonate with our 11 distinct audience personas
• Run experiments constantly - testing hooks, formats, personas, and platforms to find what converts
• Scale our creator program from paying individuals to a full-fledged distribution network
• Own and grow our interactive content (nutrition quizzes, calculators, food battles) as organic acquisition tools
• Study what captures attention, what keeps it, and what competitors are doing better
• Work closely with product and design to ensure growth and product evolve together

What We're Looking For

You have viral sense. You know what makes content spread. You've either built an audience yourself (10k+ followers, a newsletter, a side project with real traction) or you've been early at a consumer/prosumer product where you ran influencer marketing and content marketing. You're a creator. You can write, edit, and understand what makes a hook land. You know why some videos get 10 views and others get 100,000. You understand the difference between content that informs and content that stops a scroll. You're a builder. You like moving fast, working through ambiguity, and figuring things out. You want to take something with real momentum and scale it dramatically. You care about food, health, or nutrition. Not in a diet-culture way. In a genuine, curious way.

Strong signals

• 2+ years working with content and creators, with examples of quality and traction
• Experience scaling an influencer or creator program efficiently
• Previous founding team member or early employee at a high-growth consumer product
• Personal track record: 10k+ followers, a viral project, or content that's gotten meaningful reach
• Passion for nutrition, health tech, AI, or food culture
• Comfort with data - you study analytics to inform creative decisions, not just gut feel

The Opportunity

Every nutrition app since 2005 has asked you to search a database. Alma replaces that with AI. Every nutrition app has shown you a calorie number. Alma replaces that with a coach. This is your chance to help define how millions of people discover the first real AI nutrition coach. You'll own channels that directly shape Alma's growth trajectory: from the content someone sees on TikTok to the creator partnership that drives their download. If we get this right, Alma becomes how people manage their nutrition for the next decade.

Before You Apply

• Use the product. Download Alma, track a few meals, and understand why people rate it 4.9 stars. We want people who already get it.
• Know what you're signing up for. We're a small, intense team building something new. We optimize for learning, craft, and impact. If you want to be challenged and grow fast, we'd love to hear from you.
• Show us how you think. Don't just submit an application. Reach out proactively - tell us what you'd do differently with our content, what you'd test first, or what creator you'd reach out to on day one.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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