(Contractor / 1099 – Part-Time)
About Well Optimized
Well Optimized is a women-owned boutique SEO and AI-first digital marketing agency. We help small businesses generate new leads and grow online visibility and authority through holistic SEO, lead generation, and paid media strategies. We serve clients in high-trust industries like health, wellness, law, and finance, and we value transparency, inclusion, and results.
The Role
We’re looking for an Email Marketing & Automation Specialist to own our client and internal email marketing strategies from start to finish. You’ll plan and execute email workflows, nurture sequences, and ongoing campaigns that engage audiences, nurture leads, and drive conversions. You’ll work closely with our design team and content strategists to connect the dots between lead capture and ongoing engagement.
What You’ll Do
- Develop email marketing strategies and workflows that align with client goals and audience needs.
- Build and manage welcome/nurture sequences (typically 3–7 emails) for lead magnet opt-ins.
- Write, edit, and optimize email copy for conversions and engagement.
- Set up automations in email service providers (ESP) like Mailchimp, ActiveCampaign, ConvertKit, etc.
- Create and send ongoing campaigns (newsletters, promotions, seasonal content).
- Segment email lists and perform A/B testing on subject lines, CTAs, and content.
- Monitor performance metrics (open rates, click-through rates, conversions) and prepare monthly reports.
- Recommend and implement improvements to workflows, messaging, and segmentation based on data.
You’ll Work On Projects Like:
- Welcome/Nurture Email Sequences for new leads (educational, trust-building, and conversion-focused emails).
- Ongoing Campaigns such as monthly or biweekly newsletters, client promotions, and seasonal offers.
- List Optimization through segmentation, testing, and automation updates.
Qualifications
- 2+ years of experience in email marketing, preferably in an agency or multi-client setting.
- Proficiency with ESPs (e.g., ActiveCampaign, Mailchimp, ConvertKit, HubSpot).
- Strong copywriting skills with a focus on engagement and conversions.
- Experience building automation workflows and segmenting lists.
- Comfortable analyzing performance data and making recommendations.
- Self-motivated, detail-oriented, and able to manage multiple projects at once.
Nice to Have
- Knowledge of SEO and content marketing (to align messaging).
- Experience in B2B or high-trust industries (wellness, law, finance).
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) for simple email graphics.
Compensation
- 1099 contractor position
- $40–$65/hour, depending on experience and expertise
- Estimated 5–10 hours/month to start, with potential to grow as the role expands
- Flexible schedule — work is deliverable-based, not tied to specific hours
Why Work With Us
We’re a women-owned, LGBTQ+ inclusive agency that believes in collaboration, flexibility, and transparency. You’ll be part of a small but growing team where your ideas matter, your work is valued, and your results make a direct impact.
Apply by sending a resume to Heather [click apply] by August 15, 2025
At Well Optimized SEO, we care about your growth. If you're interested in a position but not feeling completely qualified, we encourage you to apply anyway! We love to bring in new talent and we believe that trying something new is the best way to learn. We have training videos and sample documents available to help you become an expert in your field. We are looking for veterans and newbies alike and if something doesn't fit now, check back later to see what has opened up!
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