team cadootz! is looking for our first full-time marketer to help build our marketing function from the ground up. this is a hands-on, high-impact role for someone excited to wear *multiple hats* and grow alongside the brand. you’ll lead brand strategy, content, retail launch marketing, and competitive positioning with the opportunity to help build and grow a marketing team as cadootz grows. this is not a traditional 9 to 5 (...what start up is) and this person is hungry and eager to grow a business.

you’ll be the keeper of the cadootz voice: sharp, funny, and a little irreverent - across every channel. you’ll work closely with our co-founders and co-CEOs, rachel and jordan, to shape what’s next for the brand.

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cadootz! is hiring a Director of Marketing

Hi! We are Rachel & Jordan, the co-founders and co-CEOs of cadootz, the next generation organic snack brand with protein. Kids love us, adults crave us and we check all the boxes. We are looking for a rockstar to join our team as a Director of Marketing. If you want to roll your sleeves up and be the first full-time employee at cadootz to help scale our brand and set the foundation, wear many hats and think outside the traditional snack box, let's chat. 

Before we dive in, here are a few things to know:

Location: This is a remote-friendly role that is ideally near NYC but not a necessity.

Timing: We are ready to hire as soon as we find the right person. cadootz is growing quickly and this role plays a huge part in helping us scale.

Hours & flexibility: This is a full-time position. We are looking for someone who wants to grow with us and build out a team. This is not a traditional 9 to 5 (no start ups are..).

Before applying, please try our product (Target, Amazon or our website). We want snackers on our team who actually eat and love our savory crackers!

Head of Marketing at cadootz!

About cadootz
cadootz makes organic, protein snacks for kids and honestly, adults sneak them out of the pantry too. We're seed-oil-free, gluten-free, nut-free and made with real ingredients like 100% EVOO, without sacrificing the fun. We're clean-label without being preachy about it, allergen-friendly without being boring, and built for lunchboxes (and briefcases). We’re also the only cracker in the country that is Clean Label Purity Award certified and we are glyphosate free. Needless to say we are the snack that checks all the boxes. And we just launched nationwide in Target and we're scaling fast.

The Role
We're hiring our first full-time marketer to build the marketing function at cadootz from the ground up. This is not a role that sits inside an established team with a Marketing Leadership Team, a trade marketing counterpart, and a large team to lean on (although we do have some fabulous extended team members) — that infrastructure doesn't fully exist yet, and you'll be the one who builds it. 

For the first 6–12 months, expect to own brand strategy, content, retail launch marketing, competitive positioning and dabbling in other parts of the business. Right now, this is one seat wearing several hats, with a clear runway to build out a team as the business grows. It is key to note that this is an ever-evolving role and this person will be a team player and want to help in any way the brand needs during this time. 

You'll be the keeper of the cadootz voice — sharp, funny, a little irreverent — across every channel, while also thinking rigorously about where we sit in the market. You will work very closely with our co-founders and co-CEOs, Rachel and Jordan. This is not a traditional Marketing role. It is one that will be helping with many aspects of the business.

What You'll Do
Brand & positioning
● Own and evolve brand strategy and positioning — from the broad kids' cracker category down to our core competitive set. Keep our USP stack (organic, seed-oil-free, gluten-free, nut-free, natural channel credibility) sharp and differentiated. cadootz is a snarky, sassy, everyday brand for families.
● Maintain and act on a tiered view of the competitive landscape, translating category shifts into positioning and messaging decisions.

Retail & channel marketing
● Drive marketing strategy behind our Target launch and future retail partnerships — shelf presence, launch campaigns, and retailer co-marketing.
● Work closely with our Retail Marketing agency of record.
● Get comfortable with syndicated data (Nielsen, IRI, or SPINS) to track retail performance and inform decisions — most comparable roles at this level lean on this data heavily.

Content & social
● Direct content strategy across Instagram, Tiktok, LinkedIn and beyond, keeping our playful, snarky brand voice consistent for both kid-focused and adult-facing content.
● Own or directly manage social commerce and emerging channels (e.g., TikTok Shop) — this is increasingly a core part of the marketing leader's scope at brands our size, not a specialist's job yet.
● Work closely with our social media content agency of record for content plans.
● Brainstorm ways to incorporate Rachel in content, while also allowing the brand to stand on its own.
● Manage brand’s website and work closely with developer as needed. 
●Build out our Email and SMS marketing plans.

Community building & Influencer marketing
● Own creator and influencer strategy end-to-end, building a scalable ecosystem that drives awareness, trust, and conversion while remaining deeply aligned with brand values.
● Develop and maintain a CRM of 500+ long-term creator and ambassador-style partnerships in a scrappy but creative manner.
● Leading product seeding and experiential creator initiatives around launches, retail expansions and everything in between.
● Managing influencer outreach.
● Ensuring all creator content meets brand voice and creative standards.
● Help curate retailer specific content around launches.
● Managing cadootz crew (FB group): a parent-focused community where customers connect, share, and feel supportedCreators are not just a growth lever, they are an extension of the brand and community.

Paid Media, Content Amplification & Performance Marketing
● Oversee the strategic amplification of cadootz content across paid and owned channels, ensuring our strongest creative assets are reaching the right audiences and driving measurable business results.
● Developing and managing paid social strategies across Meta, TikTok, YouTube, Pinterest, and emerging platforms with agency of record.
● Identifying top-performing organic content and implementing boosting strategies to extend reach, engagement, and conversion.
● Building and managing creator whitelisting programs that allow high-performing creator content to be used in paid advertising while maintaining authenticity and trust.
● Working closely with creative teams to establish testing frameworks for hooks, messaging, formats, and calls-to-action.
● Creating reporting systems that connect creator marketing, community, and paid media performance to broader business goals.

Cross-functional & reporting
● Partner closely with founders and team on launches, packaging, and new product messaging.
● Set and report on KPIs across brand awareness, social growth, retail velocity, and campaign ROI.

What You Bring
● An obsession for our crackers! Please be sure to try them before reaching out (we are sold in Target, on Amazon and on our website)
● 4+ years in marketing, ideally with direct food, CPG, or DTC brand experience — comparable roles consistently require hands-on category experience, not just adjacent industries.
● Experience with retail/grocery launches (Target, Whole Foods, natural channel, Costco, etc.) is a strong plus.
● Comfort working without an existing team or playbook — you'll build both. This is a builder/generalist role, not a specialist seat.
● Sharp understanding of the clean-label / organic / allergen-friendly snacking space, or the hunger to get fluent fast.
● A genuine feel for humor and tone — you know the difference between "snarky and lovable" and "trying too hard."
● Data-informed decision-making; familiarity with syndicated retail data (Nielsen/IRI/SPINS) is a plus.
● Startup energy: happy to set the 12-month brand plan and personally edit a caption at 9pm before a launch.

Nice to Haves
● Experience marketing to both kids and their parents (or other dual-audience brands).
● Existing relationships with food/wellness creators or influencer networks.
● Experience building a marketing function from scratch (first marketing hire at a previous startup).
● Background in performance marketing, DTC growth, or social commerce (TikTok Shop, etc.)
● The chance to build a marketing function from zero at a fast-growing, organic snack brand right as it hits major retail.
● Real ownership — your fingerprints will be on every part of the brand, not just a slice of it.
● A brand voice you'll actually enjoy writing for.
● To work at the next generation snack brand