Director of Content and Brand

🚀 We're hiring: Director of Content & Brand at GitGuardian

This role was previously mine to own — and now I'm ready to hand it off to someone who can take it further.

GitGuardian is the leader in Non-Human Identity and secrets security, trusted by hundreds of thousands of developers worldwide, including many F500 companies. We just closed a $50M Series C, and we're building the marketing engine to match our ambitions.

I'm looking for a Director of Content & Brand based in the US, east coast, to shape how the world perceives GitGuardian — from brand strategy and editorial vision to PR, SEO/AEO, and team leadership.

You'll thrive here if you:
- Have 6+ years in B2B Content or Brand Marketing
- Know about the cybersecurity (or adjacent technical) space
- Can turn complex technical topics into compelling narratives
- Have managed teams and PR agencies
- Are hands-on and strategic
If you're passionate about building brand authority in a fast-moving, high-stakes industry, I'd love to talk.

Posted by: Carole Winqwist, CMO

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About GitGuardian

GitGuardian is a global post-Series B cybersecurity scale-up, with team members in France, Europe and in the USA.

Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian.

GitGuardian leads the way in Non-Human Identity security, offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide!

About your team and your mission

This is a newly created role, previously held by the CMO, which means you’ll be building and scaling the function with a high degree of ownership. You’ll report directly to the CMO and manage a team responsible for written content, SEO/AEO, video and podcast content, press relations, community and social media management and Web.

You’ll work cross-functionally with Design, Product, Sales, and the broader Marketing team to ensure our brand and content are consistent, technically credible, and deeply resonant with our developer and security practitioner audience.

Brand Strategy & Vision

• Own and evolve GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
• Challenge and pressure-test the brand vision and messaging with the CMO, bringing fresh market perspective and competitive intelligence
• Define and maintain GitGuardian’s brand guidelines, tone of voice, and visual identity standards across all channels and formats

Content Strategy & Production

• Lead the full-funnel content strategy across all formats: long-form articles, whitepapers, research reports, blogs, videos, and social content
• Build and manage a network of external authors and subject matter experts to scale content production without sacrificing technical depth and quality
• Collaborate closely with Product, Sales, and the CMO to ensure content is accurate, timely, business-relevant, and strategically aligned with pipeline goals

Press & Media Relations

• Manage the relationship with PR agencies to drive earned media coverage in top-tier cybersecurity, tech, and business outlets
• Build and maintain strong media relationships, position GitGuardian executives as credible voices in the cybersecurity industry
• Monitor and grow share of voice across key media channels, tracking mentions volume, sentiment, and quality of coverage

SEO/AEO

• Define the SEO and AEO (Answer Engine Optimization) strategy and oversee its execution through the Content & SEO/AEO Manager and external agencies

Team Leadership & Operations

• Manage and develop the team
• Orchestrate internal resources, external authors, and agencies to deliver high-quality output at scale while maintaining editorial standards
• Define and manage the content and PR budgets
• Define processes, editorial calendars, and workflows to ensure consistent and predictable content output

About you

If you think you match at least 70% of these criteria, please apply!

Here's what we consider essential for success in this role:

• 6+ years of experience in Brand and/or Content Marketing (B2B)
• Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
• Proven experience managing a team of 5 or more, as well as external partners & PR agencies
• Strong editorial judgment: you can shape complex technical topics into compelling narratives
• Demonstrated ability to build and execute a full-funnel content strategy across multiple formats (long-form, whitepapers, reports, video, blog)
• High agency and hands-on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership

The following skills would strengthen your application but aren't required:

• Experience in an adjacent industry with a technical brand DNA: AI, DevOps, developer tooling, or cloud infrastructure
• Familiarity with developer-first communities, open-source ecosystems, or DevSecOps workflows

• Prior experience as a brand or content lead at a company with a developer or security practitioner audience

The interview process

At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.

We will ask for your gender identity on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity, equity and inclusion efforts.

1. First Screening Video Call

To discover your professional project and evaluate if there could be a mutual match.

2. Interview with the CMO

To know more about yourself and your achievements, and present to you the team.

3. Technical test / Business case

To evaluate your skills for the position and project yourself into the role.

4.1 Final interview with an Executive Manager

To detail our company’s vision and ambitions for the next couple of years.

4.2 References check

You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.

Benefits

🌴 25 days of PTO (employees are strongly encouraged to use all of it!)

🗓 8 public holidays

🧑‍⚕️ Health, Dental & Vision insurance (80% coverage), for individuals and their families

🦽 Short term & long term disability insurance (100% paid)

🌎 Travel policy including to our annual off-sites

🖥 Up to $300 towards your home office set-up

🔌 Monthly remote work stipend of up to $70

🤝 Complimentary access to Talk Space

💌 Referral bonus of $4000 for any new Guardians we might hire thanks to you

🚇 Pre-tax commuter plan access

💰 401(k) with Slavic

And also…

🚀 Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term

👏 Working on a meaningful product; we’ve already helped more than 400k developers across the globe

🙌 Trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development

More about GitGuardian!

Products

• Understand how GitGuardian works in this short video!
• Want to go even further? Check out our public roadmap!
• Check out the State of Secrets Sprawl Report to understand our mission and the industry.
• Our solutions are already used by hundreds of thousands of developers in all industries and GitGuardian platform is the n°1 app on the GitHub marketplace 🔥

Clients

• GitGuardian helps organizations find exposed sensitive information that could often lead to tens of millions of dollars in potential damage.
• More than 70% of our customers are in the United States.
• Many F500 companies use GitGuardian's platform.

People

• The Guardians are knowledgeable, committed, serious, aligned with the company’s mission, and true team players: always willing to help each other grow our skill sets!
• The team is diverse and we hail from more than 20 different countries.
• We are also agile, remote-friendly, and fun people to work with.
• You will get trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development.

The base salary range for this position is expected to be $175k to $195k per year. Actual compensation will be determined on factors such as location, relevant experience, skills, and other qualifications. This range represents the expected base pay for this role; additional compensation may include commissions, equity, and/or other benefits.

GitGuardian is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.
We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment will be solely based on merit and qualifications related to professional competence. GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian's anti-harassment and anti-discrimination company policies.