Director of Commercial Marketing

Job Overview

We’re hiring a Director of Commercial Marketing who will bring a mix of strategic leadership and hands-on execution. You’ll build and lead our end-to-end commercial marketing function, working closely with leadership, product, sales, and customer teams to drive pipeline growth, product adoption, and market expansion.

This is a high-impact role where you’ll define how we position our product, tell our story, and engage buyers across the full customer journey - from awareness and consideration through conversion, onboarding, and expansion. You’ll lead the evolution of our messaging strategy, oversee product launches, and develop high-performing content and campaigns that generate demand and accelerate revenue growth.

The ideal candidate is both a strategic marketer and strong operator: someone who understands how to turn complex technology into compelling narratives, execute integrated campaigns across channels, and build scalable marketing systems in a fast-moving SaaS environment.

Responsibilities

Strategic & Commercial Marketing Leadership

• Lead the execution and evolution of EIDA’s commercial go-to-market strategy.
• Partner closely with sales, product management, customer success, and leadership teams to align marketing initiatives with business growth objectives.
• Build and manage the commercial marketing roadmap, focused on pipeline generation, product adoption, customer engagement, and market expansion.
• Translate company goals into actionable, measurable marketing plans with clear performance metrics.
• Collaborate with external partners and agencies to execute campaigns, creative initiatives, and digital programs effectively.
• Drive alignment between brand, product marketing, demand generation, and sales enablement efforts.

Product Marketing, Messaging & Launch Management

• Deliver EIDA’s product positioning, value proposition, and messaging architecture across all customer segments.
• Develop differentiated, customer-centric messaging that clearly communicates business value and outcomes.
• Build and manage full-funnel messaging strategies tailored to different personas, industries, buying stages, and customer lifecycle moments.
• Lead product launch planning and execution, including launch strategy, campaign coordination, internal enablement, customer communications, and post-launch performance analysis.
• Partner with product and commercial teams to bring new features, capabilities, and releases to market successfully.
• Ensure messaging consistency across website, campaigns, content, sales materials, events, and customer communications.

Content Strategy, Creation & Promotion

• Lead and execute the content strategy across brand awareness, demand generation, customer education, and sales enablement.
• Develop high-impact, multi-format content that drives engagement, lead generation, and brand authority.
• Manage multi-channel content distribution across digital, social, email, partner, paid, and event channels.
• Collaborate with customers, subject matter experts, and cross-functional teams to create compelling stories and sales assets.
• Continuously optimise messaging and content performance through data-driven insights and analytics.

Website, Demand Generation & Digital Marketing

• Lead the evolution of the company website, optimising UX, messaging, SEO, and conversion performance to drive demand generation and product education.
• Develop and execute integrated digital marketing campaigns across paid, organic, social, email, and partner channels.
• Build audience segmentation, lifecycle marketing, and automated nurture programs that drive lead generation and conversion.
• Set and optimise channel performance targets to improve lead quality, conversion rates, and customer acquisition efficiency.

Budget & Performance Management

• Own and manage the marketing budget, ensuring strong ROI across all programs and initiatives.
• Define KPIs and reporting frameworks to measure campaign effectiveness, funnel performance, and marketing contribution to revenue.
• Use data and insights to optimize performance, improve conversion rates, and scale successful initiatives.
• Regularly report performance, learnings, and strategic recommendations to leadership.

Requirements

• 6-10+ years’ strategic B2B marketing experience, ideally within SaaS, software, or technology-led environments.
• Proven track record in commercial marketing, product marketing, demand generation, and full-funnel growth strategies.
• Experience leading product launches and cross-functional go-to-market initiatives.
• Exceptional content strategist and communicator, able to translate complex technology into compelling messaging.
• Strong expertise across content marketing, SEO, digital campaigns, lifecycle marketing, and lead nurturing.
• Demonstrated ability to align sales, product, customer success, and leadership teams around growth objectives.
• Data-driven, commercially focused, and experienced in optimising performance, budgets, and marketing ROI.
• Hands-on, adaptable, and results-oriented with the ability to thrive in a fast-paced scale-up environment.

Why us?

• Competitive salary.
• Remote working model.
• Structured support for professional development and continued learning.
• The opportunity to be part of a scaling, internationally diverse team working on genuinely complex and high-profile projects.

About us

EIDA is a leading provider of innovative software solutions designed to transform how construction and engineering projects are managed. With a global presence and a diverse team spanning multiple countries, we specialise in delivering cutting-edge software that empowers our clients to streamline operations, enhance collaboration, and drive project success.