Senior AEO and Organic Growth Manager

We're seeking a strategic, forward-thinking Senior AEO & Organic Growth Manager to define and drive our global search and LLM visibility strategy. This role is built for someone who brings deep technical expertise, a test-and-learn mindset, and the curiosity and confidence to chart their own path in the evolving world of AI search.

This role is ideal for a search-first strategist who thrives on both execution and innovation. You'll lead traditional and AI-enhanced SEO efforts, influence how our content shows up in LLMs, and collaborate cross-functionally to optimize every step of our digital presence. You'll guide content writers and PMMs, create AI GPTs, agents, skills, and workflows, and align marketing execution with business priorities, partnering with the Sr. Director of Digital Marketing & Brand Experience to build the playbook from the ground up.

Search strategy & execution

• Define and own the global SEO + AEO strategy, including quarterly goals, KPIs, and roadmaps aligned to business outcomes.
• Lead buyer question mining to define the critical questions OneStream must win in search and AI-generated answers, and translate them into a prioritized topic hub and question-cluster roadmap. Own creation of L3-L5 content around all persona questions.
• Lead holistic keyword research, gap analysis, and optimization using tools like SEMRush and/or Ahrefs.
• Optimize on-page SEO elements by creating and constantly improving Claude Skills and "teams" that all Marketing resources can leverage.
• Partner with paid media and demand teams to coordinate SEO + SEM keyword portfolios for shared pipeline goals; shape editorial and content planning calendars.

AI-enhanced optimization (AEO)

• Monitor how OneStream content surfaces in generative interfaces and optimize so OneStream is cited and, most importantly, recommended.
• Lead implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance.
• Build and maintain custom Claude Skills and automation workflows (e.g., Zapier or Make) to accelerate content creation and optimization.
• Own AI crawler accessibility across the site (GPTBot, Claude-Web, PerplexityBot, Google-Extended) via robots.txt and WAF configuration; create and maintain OneStream's llms.txt file.

Technical SEO & web performance

• Conduct regular technical SEO audits with Screaming Frog or similar (crawlability, schema, Core Web Vitals).
• Conduct regular AI/LLM visibility audits using AEO tracking tools (e.g., Scrunch AI, Chosenly, Brand Radar) and translate findings into optimization plans.
• Partner with web development and design teams to embed SEO and UX best practices in every build.

Content strategy & collaboration

• Shape AI-generated content strategy, including prompt development, keyword alignment, and tone.
• Work with product marketers, Finance and product SMEs, and copywriters to build and continuously optimize buyer-question-aligned content including category and competitor compete pages.
• Establish and govern a sitewide content refresh framework and prioritization model.
• Educate internal teams on SEO/AEO best practices, equipping PMM and content partners with AEO GPTs, agents, and repeatable AI workflows.

Off-page SEO & backlinking

• Own third-party authority strategy across the sources AI engines cite most (G2, Gartner Peer Insights, TrustRadius, Reddit, marketplaces, social, Wikipedia, industry publications), in partnership with PR and social teams.
• Build YouTube into the AEO channel mix with accurate transcripts, buyer-intent titles, and chaptered, question-based structure.
• Drive backlink strategy through outreach, PR collaboration, and partner content syndication.

Compensation: gross annual base salary USD $114,000 - $148,000, plus additional variable compensation and benefits (Vision, Medical, Life, Dental, 401K). Remote, USA. Full-time.

Posted by: André Siegrist, Senior Product Marketing Manager