Digital Marketer

Digital Marketer

Objectives

Your primary role as a Digital Marketer is to lead the development and execution of digital marketing strategies. You will conduct market research, analyze consumer behavior, and leverage insights to optimize campaigns and drive results. Collaborating with cross-functional teams, you will create and implement innovative marketing initiatives across various digital channels, including social media, email, SEO, and paid advertising. Additionally, you will monitor and report on key performance metrics, refine
content strategies, and ensure alignment between marketing efforts and overarching business goals. Your contributions will play a critical role in enhancing brand awareness, driving customer engagement, and achieving measurable growth for the organization and its clients.

Location: Abuja

Primary Responsibilities

• Digital Strategy & Campaign Management 

• Plan, implement, and monitor digital marketing campaigns across all digital platforms.
• Oversee all aspects of the digital marketing department, including databases, emails, and advertising campaigns.

• Social Media & Branding

• Develop and manage content for the website and social media platforms to ensure quality standards.
• Monitor all social media platforms regularly and provide monthly performance analysis reports.
• Increase social media platform visits, evaluate metrics, and tailor strategies accordingly.
• Oversee contests, giveaways, and other digital projects to drive engagement.

• SEO & Analytics

• Conduct SEO campaigns to boost website traffic and optimize content.
• Evaluate critical metrics that affect website traffic and audience engagement.
• Provide data-driven insights to improve marketing strategies.

• Creative & Trend Adaptation

• Brainstorm and implement innovative growth strategies.
• Keep up-to-date with global trends, emerging technologies, and best practices in digital marketing.
• Ensure visual designs and digital interfaces align with brand standards.

• Reporting & Coordination

• Prepare and submit reports on digital, social media, and branding activities to the Creative Director.
• Coordinate with advertising and media experts to improve results.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field
• 2-5 Years working experience
• Proficiency with all ad platforms (Google, LinkedIn, Meta, TikTok, Snapchat, etc...)
• Familiarity with campaign tracking and analytics tools
• Experience driving successful lead generation campaigns.
• Experience with PPC Advertising
• Experience with A/B testing and data-driven decision making.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• A growth mindset - someone who is not afraid to think big and take on risks

• Engagement with the latest trends in marketing technology
• Familiar with relevant AI tools in the digital marketing space.
• Able to produce quality work with strict deadlines.

Benefits

•  Recognition rewards

• Annual holiday leave

• Parental Leave

• Employee Assistance Programme

• Opportunity to travel to new locations depending on projects.

• Health Benefits

• Competitive Salary and performance-based incentives

• Opportunities for professional growth and skill development.

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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