Vice President, Content (Media)

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The VP of Content creates synergy amongst internal teams, external partners, and client stakeholders to lead the execution of best-in-class branded content programs. Furthermore, the VP Director will utilize their knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.

Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience.

This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Responsibilities

• Liaise with new business and client leads to constantly uncover revenue opportunities
• Work with Finance to lead monthly Revenue Forecasts and the yearly Business Plan
• Valuate and monetize Content offerings across agency and clients
• Lead pricing & content negotiations with media partners
• Develop a strategic consultative practice that drives content revenue while appropriately balancing and prioritizing incoming projects, responsibilities and departmental resources
• Defines the business and brand opportunity for content programing in client media ecosystems
• Creates HX strategy in partnership with Content Creative and media team or works within existing HX strategy
• Participate in SC brainstorms, guiding ideation with proper strategic insights
• Work with Content Creative to write the brief and creative presentation decks for SC and client teams to guide the creation of the content
• In partnership with Content Creative and Content Production, briefs selected production partners
• Adds critical insight to partnerships along with Content Creative and Content Production leads
• Provides client service oversight throughout the process
• Help to create internal and external facing timelines for all phases of content project development and production
• Integrates with the media team to create distribution and optimization strategy
• Integrates with the investment team to optimize content with investment strategy
• Develops measurement strategy for partnerships, focusing on commerce-focused KPIs
• Help develop and enforce SC departmental protocols and procedures
• Lead, manage, mentor and train team

Qualifications

• Bachelor’s Degree preferred, ideally in Marketing, Communications, Advertising or a related field
• 10+ years of related experience
• Previous management experience with progressing leadership responsibilities
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
• Proven track record of successfully managing and developing client relationships

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $156,560 - $246,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/10/2025.

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