Digital Content Strategist

We are seeking a Digital Content Strategist to help elevate and refine content across website pages, blogs, and articles. In this role, you will edit, quality-check, and optimize copy to ensure that it is clear, engaging, and SEO-friendly. This role is ideal for someone with a strong grasp of SEO principles, excellent writing and copy-editing skills, and a strategic understanding of how content supports larger digital marketing efforts.

BluShark prides itself on being an agency that puts clients first. We are dedicated to developing innovative, practical, and successful Search Engine Optimization solutions for businesses, no matter their size or practice. Located in the heart of Washington, D.C., we work to help businesses stand out online. We bring more than just leads; we bring results. 

In this position, you will edit and review high-quality short, medium, and long-form copy while applying SEO best practices throughout. Supporting multiple client accounts, the Digital Content Strategist manages the pipeline and development process for their clients’ web copy from start to finish, serving as the point-person for all content-related questions and projects. This role supports planning and executing website architecture to ensure a clean, intuitive, and SEO-friendly site structure, as well as manages and reports on the status of assigned client projects.

Responsibilities include:

• Edit and proofread blog posts, website copy, and articles for grammar, clarity, tone, and accuracy
• Optimize content for SEO, including keyword usage, metadata, headings, and internal linking
• Maintain client Style Guides
• Ensure all content aligns with client brand voice, SEO strategy, and legal industry compliance standards
• Collaborate with the team to improve content quality and websites’ performance in Search based on established metrics
• Create blueprints for clients’ website structure
• Audit content to identify opportunities for optimization or updates
• Ensure client projects are on track and report on the status of assigned projects
• Maintain consistency and high editorial standards across all digital content projects

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment. 

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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