Digital Content Strategist

The role

You'll own content strategy for the Berkley School of Nursing's digital presence, covering website, social media, search, and email to build brand awareness and support enrollment marketing. You'll develop audience personas, map content across the enrollment funnel, manage the editorial calendar, and work with the marketing agency of record on SEO, AEO, and GEO. Reporting to the Senior Director of Marketing Strategy & Engagement, you'll partner with admissions, faculty, development, and university communications teams. This is a full-time remote position based at the company in Washington, D.C.

Tools and skills