Demand Gen Marketer

This is NOT a drill...

🚨 We’re hiring at Vector! 🚨

We've built the fuel (positioning + content), and now we need a Demand Gen Marketer to launch it into the stratosphere.

But here's the twist: You're not just running ads and disappearing into spreadsheets.

You'll be the face of demand gen at Vector 👻 .

You'll use our own tool to build contact-level ad audiences and campaigns, then turn around and share exactly how you did it with prospects, customers, and the demand gen community.

Think of it as the ultimate "drinking our own champagne" situation—you'll prove Vector works by crushing your own goals, then teaching others to do the same.

Ready to build a rocket?

DM me to apply, and include a story about a time you've gotten creative with your ads strategy.

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Demand Gen Marketer
Remote position

Company

Vector is a contact-based advertising platform that turns CRM and buyer activity (like job changes, site visits, and competitor research) into precise contact-level ad audiences, triggers ads based on their stage in the buyer’s journey, and shows who engaged by name—so demand gen marketers can map spend to pipeline, scale winners, and stop paying for noise.

Founded by experienced leaders in martech, Vector is backed by leading investors including Y Combinator, SignalFire, GoAhead Ventures, TRAC.vc, and industry veterans.

Role

As Vector’s Demand Generation Marketer, you’ll be the driving force behind our paid advertising strategy and growth marketing efforts, while also serving as a visible thought leader in the demand gen community. This role is both hands-on and strategic—you’ll use Vector’s own platform to create high-performing campaigns that generate pipeline, and then share those learnings directly with prospects, customers, and the market.

Reporting to the Head of Marketing, you’ll build a repeatable, scalable ads process and identify big growth opportunities. Your work will extend beyond ads, experimenting with other channels, optimizing conversion paths, and building our credibility as the go-to solution for powering ad audiences with intent data.

Responsibilities

• Ad Strategy & Execution: Own end-to-end paid advertising strategy and execution across Google Ads, LinkedIn Ads, and other platforms.
• Campaign Optimization: Refine targeting, landing pages, CTAs, etc. to maximize pipeline growth, lead quality, and ROI.
• Creative Testing: Design and run experiments to improve ad performance through new messaging, formats, and visuals.
• Platform Utilization: Use Vector’s own platform to build audiences, launch campaigns, and create proof points through internal case studies.
• Performance Reporting: Track and analyze campaign performance, attribution, and pipeline contribution, sharing insights with stakeholders.
• Growth Experimentation: Design and execute experiments beyond paid channels, including email, partnerships, content, and referral programs.
• Community Building: Cultivate relationships with demand gen professionals, industry influencers, and potential partners through social thought leadership, event attendance, and webinar presentations.
• Publish regular LinkedIn content to showcase Vector use cases and share demand gen insights.
• Sales Enablement: Participate in sales calls as a subject-matter expert in demand generation best practices.
• Market Feedback: Contribute to product positioning and roadmap decisions using insights gathered from campaigns and customers.

Requirements

• 5–7+ years of marketing experience with deep expertise in paid advertising and analytics.
• Proven success managing paid ads from strategy to execution.
• Strong grasp of targeting, segmentation, testing, and attribution modeling.
• Hands-on experience with GA4, marketing automation platforms, and CRMs.
• Comfortable designing and analyzing growth experiments.
• Excellent written, verbal, and presentation skills for both technical and executive audiences.
• Startup mindset with bias toward action and willingness to pitch in outside your core role.

Why Join Vector?

• Fast-growing startup: Be part of a high-growth company backed by top investors.
• High-impact role: Own an emerging function initiative that directly influences company growth.
• Collaborative culture: Work with a talented team that values innovation and execution.
• Flexible working arrangements: Vector prioritizes strong remote-first practices and tools.
• Competitive compensation: $170,000–$180,000 annual salary + equity package.
• Benefits include: Medical, dental, and vision insurance via PEO provider, unlimited paid time off, performance bonuses for exceeding goals, true remote-first culture with quarterly offsites.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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