Copywriter

We’re hiring a Copywriter at Veracity Insurance Solutions.

If you’ve ever felt like “copywriter” meant “word factory,” this isn’t that.

Here, copywriters are trusted partners. Brought in early, listened to, given real ownership. We’re a team of real people writing for real people (especially the small business owners we serve – they don’t have time for fluff).

What you’ll do:

-- Write helpful, human, SEO-friendly content across web, blog, email, ads, video scripts, and more

-- Collaborate closely with product marketers, designers, SEOs, and content leadership (no “throw it over the wall” culture)

-- Use AI tools to speed up early drafts while keeping the final work unmistakably you

-- Actually get to spend time in strategy and research to know your audience better than anyone else

Details: Remote (US), base pay range: $55,000–$70,000

If this sounds like your kind of team, we’d love to see your resume, read your cover letter, check out your portfolio -- apply here!

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At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it!

We’re seeking an experienced Copywriter to join our team. Working remotely and reporting to the Editor, this role collaborates closely with Product Marketing Managers, Designers, SEO Specialists, the Director of Content, and cross-functional partners to create helpful, SEO-friendly content that motivates audiences to take action.

You will research topics, draft and refine copy, navigate the editorial review process, and deliver publish-ready content across websites, blogs, email campaigns, ads, videos, and other digital channels. This role also involves proactively managing a steady pipeline of content initiatives and occasionally contributing to adjacent projects as business needs evolve.

Key Responsibilities

• Demonstrates our core values -- Humble, Hungry, Smart, and Proactive -- in the course of day-to-day work
• Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
• Attend and participate in meetings around content strategy, brainstorming, optimization, and more
• Attend and participate in annual Marketing Department offsite and bi-monthly team builders.
• Manage multiple priorities and deadlines within 2-week sprints to ensure content requests are fulfilled in a timely manner
• Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
• Build a strong understanding of effective SEO content marketing and its best practices
• Edit and proof copy to ensure it is error free and aligns with the brand voice, point of view, and style of various insurance products
• Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas
• Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and refined by the copywriter to meet brand, quality, and voice standards
• Effectively optimize content for search, conversions, and user navigation and incorporate feedback and edits into content
• Request creative assets (e.g., preferred stock imagery, original graphics, infographics, etc.)
• Accurately input, format, and publish blog posts in WordPress
• Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs
• Conduct research internally and with customers as needed
• Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools
• Develop content for other sites (e.g., guest posts) and partners
• Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content
• When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content
• Complete required insurance product training and stay up to date on our product offerings.
• Required to perform other duties as requested, directed, or assigned

Requirements and Qualifications

• Bachelor’s degree or equivalent experience
• 3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
• Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
• History of working in a collaborative team
• Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
• Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization
• Ability to accurately type 50 wpm or more
• Ability to work independently and collaboratively in a fast-paced environment
• Knowledge and experience with content/marketing funnels
• A mind for metrics and a desire to track success

Perks

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life

Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development

Compensation Range: $55k/yr - $70k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you need accommodation, please let us know during the interview process.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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