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Cambly logo

Copywriter

Cambly
Full-time
Remote friendly in (Istanbul, Turkey)
TĂźrkiye
B2C Copywriting , B2C Content Writing, AI and Automation

About Cambly

Cambly is transforming how the world learns English. With millions of students across the globe and thousands of native English-speaking tutors, we've created a platform where real conversations lead to real fluency. We're not just another language app—we're building authentic human connections that break down barriers and open up opportunities.

As we expand, we're scaling our creative capabilities to match our global ambitions. This is where you come in.

About the Role

We're looking for a creative, proactive, and self-driven copywriter to join Cambly's Global Creative Strategy team. You'll craft compelling, culturally resonant copy across multiple platforms—from social media and email campaigns to landing pages and paid ads—ensuring every message drives acquisition and engagement across diverse markets. You'll be instrumental in shaping how millions of learners discover and connect with Cambly, managing localization workflows across six or more languages.

If you're a strategic storyteller who loves the challenge of adapting voice and tone across cultures, and you want your words to make a global impact, this role is for you.

Responsibilities

  • Write clear, persuasive, and engaging copy for a variety of mediums, including website pages, advertisements, emails, social media posts, and product touchpoints that drive user acquisition and engagement.
  • Establish processes and manage end-to-end localization workflow for six or more languages, partnering with the localization team to ensure consistent messaging, tone, and quality across all markets.
  • Collaborate closely with designers, strategists, and localization teams to develop cohesive campaigns that align with brand and project goals.
  • Adapt tone and messaging for different audiences and cultural contexts based on target audience insights and market research.
  • Apply SEO and conversion best practices, support A/B testing, and optimize creative to drive measurable results.

Requirements (Must-Haves)

  • Native-level or fluent English writing and speaking skills with exceptional grammar and clarity.
  • 5+ years of experience in copywriting, content marketing, or brand storytelling.
  • Strong creative writing and communication skills, with high attention to detail.
  • Understanding of SEO principles and digital marketing metrics (CTR, conversion rate, engagement).
  • Highly proactive, organized, and able to manage multiple projects and deadlines.
  • Passion for Cambly’s mission and a customer-centric mindset.

Nice to Have

  • Experience working in global or multicultural marketing teams.
  • Familiarity with AI tools for content ideation, optimization, or translation.

Some things you will enjoy

  • Financial & Growth: Competitive salary and a professional development budget.
  • Time & Flexibility: Remote work, and paid time off available from your first month.
    * Please note that the remote work policy might change in the near future.
  • Comprehensive Care: Supplementary private health insurance provided.
  • Mental Health: Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.
  • Allowances: Dedicated lunch and internet allowances.
  • Team: A truly global team.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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