Copywriter

Cooper's Hawk Winery and Restaurants is looking for a digitally fluent, concept-driven Copywriter to join our in-house Brand & Creative team.
This role blends elevated brand storytelling with performance-driven messaging across campaigns, social, email, and SMS - shaping the full guest and Wine Club journey.

If you’re a versatile writer with strong conceptual skills and a passion for hospitality, food, and wine, I’d love to connect.

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Ready to be part of something extraordinary? At Cooper’s Hawk, connection is at the heart of everything we do, and we’re looking for passionate people to join us. When you become part of our team, you step into a collaborative, supportive culture built on Uncompromising Hospitality, where standards and genuine care come together to create something truly unforgettable.  As we continue our exciting journey, you’ll help us deliver unforgettable experiences to our Wine Club Members and the entire Cooper’s Hawk community. Join us, and let’s turn moments into lasting memories.

Cooper’s Hawk Winery & Restaurants is seeking a digitally fluent, concept-driven, multi-discipline Copywriter to join our in-house Brand & Creative team. This role is ideal for a versatile writer who can move seamlessly between brand storytelling and performance-driven messaging—bringing a consistent, compelling voice to life across campaigns, content, email, and SMS.

As a Copywriter, you will help shape how Cooper’s Hawk shows up across the full guest and member journey—from brand campaigns, social content, and experiential moments to high-impact email and SMS communications. You will partner closely with Art Directors, Designers, Strategists, CRM, Digital, and Analytics teams to develop creative that balances elevated brand storytelling with clarity, urgency, and measurable results.

This role is ideal for a rising creative with strong conceptual skills, a versatile tone of voice across platforms, fluency in digital and social storytelling, and a sharp command of short-form persuasion. A passion for hospitality, food, wine, culture, and guest experience is essential.

What You’ll Do:

Brand, Campaign & Content Copy

• Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns.
• Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution.
• Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments.
• Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments.
• Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends.
• Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand.

Email, SMS & Lifecycle Communications

• Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications.
• Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation.
• Translate brand campaigns and creative ideas into concise, compelling owned-channel executions.
• Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity.
• Collaborate closely with CRM, Digital, and Analytics partners to align messaging with segmentation, timing, and performance goals.
• Support testing and optimization efforts, including A/B testing, tone variations, and message refinement based on performance insights.

Collaborate & Craft

• Participate in brainstorming sessions, content planning, and creative reviews.
• Independently manage smaller projects while collaborating with Creative Leadership on larger initiatives.
• Support revision, refinement, and localization of copy across platforms as needed.
• Collaborate with internal partners and external vendors when required.
• Integrate ongoing feedback from Creative Leadership to ensure work aligns with evolving brand standards and business priorities.
• Ensure a consistently high level of excellence across all creative work produced.

What You’ll Need:

• Must represent Cooper’s Hawk values
• 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment.
• A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy.
• Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications.
• Strong understanding of digital, social, and lifecycle marketing.
• Comfort with video and motion storytelling, including scriptwriting and concept development.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Solution-oriented, nimble problem solver and collaborative partner.
• Clear and confident communicator and active listener.
• Experience across both digital and print mediums.
• Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus.
• Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools is a plus.
• Hospitality, food & beverage, lifestyle, or premium brand experience is a plus.

Who You Are:

• A creative problem solver with strong conceptual and editorial instincts.
• Equally comfortable writing big brand ideas and tight, persuasive short-form copy.
• Passionate about digital storytelling, social content, and modern creative formats.
• Detail-oriented and highly organized, with pride in craft and execution.
• Curious about emerging tools and technologies while grounded in strong writing fundamentals.
• Comfortable contributing to photo and video productions, both in-studio and on location
• Inspired by culture, food, wine, travel, design, and human connection.
• Thrives in collaborative, fast-paced environments and takes ownership of their work.

Compensation Range: $75,000 - $85,000. The final offered salary will be based on several factors, including but not limited to the candidate’s depth of experience, skill set, qualifications, and internal pay equity.

What You’ll Get:   

• Incredible Discounts:
  • Monthly Dining Allowance
  • 50% Dining and Carryout
  • 40% Retail Wine
  • 20% Retail and Private Events
  • Monthly Complimentary Wine Tasting for Two 
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account 
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards  
• Paid Time Off 
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)

Cooper’s Hawk is an equal opportunity employer.  All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.  

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.  

About Us

Cooper's Hawk features a Napa-style tasting room with wine-inspired retail for entertaining and a full-service restaurant, bar and private event space, offering a modern-yet-casual dining experience. Each scratch-kitchen menu item is designed to pair with our wines. Speaking of wine...the Cooper's Hawk Wine Club is perhaps the largest in the world, offering not only top-notch award-winning wines but also exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we've brought the Napa Valley experience to our guests and Wine Club members, and now, with Piccolo Buco by Cooper’s Hawk, we’re bringing the vibrant flavors of Rome to them as well. Together, we’re creating a lifestyle brand like no other.

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