Content Strategist and Editorial Coordinator

About us

At Opción Yo, we create emotional well-being content and experiences for Latino audiences in the USA and Latin America. Our focus is on creating useful, clear, and sensitive content that truly resonates and also drives metrics.

About the role

We are looking for a senior profile that combines editorial strategy with daily execution . You will build and maintain a content system focused on growth (acquisition, activation, retention) and will also handle day-to-day operations: briefs, editing, creating pieces, scripts, sequences, and performance-based improvements.

This role is not just about writing, nor just about directing: we need someone who thinks at a high level and comes down to earth with rhythm and judgment.

Responsibilities

• Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives.
• Translating strategy into execution: scheduling, creating briefs, coordinating production, editing, and ensuring timely publication.
• Build content journeys for each user stage (nurturing, onboarding, reactivation) and coordinate their implementation.
• Create and adapt content to multiple formats: blog/SEO, email/newsletter, social media, video scripts (short and long).
• Collaborate with Marketing, Product, and CS to turn real user insights into actionable content.
• Measure and optimize: analyze performance by channel/piece, propose hypotheses, test improvements (hooks, subjects, CTAs, formats) and adjust the plan.
• Ensuring editorial standards: tone, clarity, sensitivity to emotional well-being; guidelines, templates and a library of CTAs.
• Coordinate writers/freelancers if applicable (according to the needs of the area).

Training and experience

Requirements

• 3–5+ years in content roles with real responsibility for impact (growth, conversion, retention or equivalent metrics).
• Impeccable writing and editing in neutral Spanish; ability to simplify sensitive topics with sound judgment.
• Experience connecting content with data: performance analysis, metrics-based decisions, and iteration.
• Ability to operate autonomously: order, priorities, calendar management, deadlines and multiple stakeholders.
• Experience creating/adapting multi-format content (blog → email → carousel → reel → script).
• Solid on-page SEO.
• Tools: GA4, Search Console, Ahrefs/SEMrush (or similar).
• Scripted for video with a focus on retention (hooks, structure, rhythm).
• English reading for research/source verification.

What we offer

• 100% online
• Monday to Friday, 9:00 a.m. to 6:00 p.m. (Miami time)
• Fees in USD