Content Strategist
Mad Fish Digital
Full-time
Remote
United States
$65,000 - $84,000 USD yearly
Content Strategy, SEO + AEO + GEO, Social Media, Email Marketing
Content Strategist
Application Deadline: 28 February 2026
Department: Content
Employment Type: Full Time
Location: Remote
Reporting To: Nicole Niederhofer
Compensation: $65,000 - $84,000 / year
Description
Content Strategists are passionate storytellers, thorough researchers, and audience-centric thinkers that create inclusive content with an uncanny ability to make the complex simple and delightfully compelling. They excel at bringing content strategies to life through exceptional execution while understanding the "why" behind every piece they create.
For this position, we're looking for someone who can own the execution of holistic digital content strategies while flexing up to strategic thinking when needed. This person is a stellar copywriter who knows how to pull together all the pieces of a content program, from research and planning to writing, optimization, and reporting, ensuring every tactic ladders up to strategic goals.
About You
For this position, we're looking for someone who can own the execution of holistic digital content strategies while flexing up to strategic thinking when needed. This person is a stellar copywriter who knows how to pull together all the pieces of a content program, from research and planning to writing, optimization, and reporting, ensuring every tactic ladders up to strategic goals.
About You
- A cogent and evocative writer with meticulous attention to detail
- A self-starter who can move quickly from talking to writing that can operate efficiently within ambiguous situations
- An executor who understands strategy: you know how each piece fits into the bigger picture
- A creator and builder of ideas with a motto of "yes, and..."
- Client- and team-centric work ethic and ability to motivate and foster a sense of collaboration among project team members and the client
- The professionalism, confidence and attention to detail necessary to earn the respect of client executives, peers and project team members
- Likes to get your hands dirty and write ad copy, social posts and anything else a client needs for a comprehensive strategy
- Excellent written and verbal communication skills
- Passionate about making complex information accessible and compelling for diverse audiences
Additional Notes
- At this time, Mad Fish Digital is only able to offer employment to those residing within the United States.
Key Responsibilities
What You'll Do
- Execute multi-channel content marketing programs including web content, blog posts, email campaigns, social content, and visual content strategies based on established strategic frameworks
- Write clear, persuasive, inclusive, original copy in multiple styles, formats, and voices for websites, social channels, email, and more
- Listen to and learn from clients, becoming the resident expert in their stories, contexts, audiences, and KPIs. Translate that institutional knowledge into compelling content that drives results
- Conduct content research including competitive analysis, audience research, keyword research, and content audits to inform execution and support strategic recommendations
- Research, organize, and prioritize content based on cohesive channel promotion strategies (SEO, social, email, paid media)
- Collaborate with cross-functional teams including SEO, design, and paid media to align content execution with holistic digital strategies
- Track and report on content performance and engagement to measure impact and identify optimization opportunities
- Edit and proofread content following best practices for digital content
- Develop user personas, editorial calendars, and content roadmaps that align with brand positioning and client goals
- Support the development of creative briefs, content strategies, and content intake questionnaires
- Flex up to strategic thinking by connecting execution insights to bigger-picture recommendations and identifying new content opportunities
Skills & Experience
- 3-5 years of experience in a digital/interactive content strategy or content marketing role
- Strong copywriting portfolio demonstrating the ability to write in a diversity of voices across multiple client types
- Experience executing content marketing programs across multiple channels (web, blog, email, social)
- Proven ability to manage content projects from planning through execution and reporting
- Experience conducting content audits, competitive analysis, and audience research
- Understanding of SEO principles and how content supports search engine performance
- Familiarity with developing editorial calendars and content roadmaps
- Comfortable working with data to track performance and inform content decisions
Benefits & Perks
Mad Fish offers a fully remote work environment, competitive salaries, a comprehensive benefits package and 401(k) contributions, Flexible PTO (we mean it – our employees take 20+ days per year, no questions asked), family leave, and a remote work or health & wellness monthly reimbursement.
The starting base salary for this role is set between $65,000 and $84,000 commensurate with experience.
What we offer
The starting base salary for this role is set between $65,000 and $84,000 commensurate with experience.
What we offer
- 100% health and dental coverage
- Competitive salary
- 401(k) with employer contribution
- Flexible PTO
- Flexible hybrid/remote work
- Professional development opportunities
- Pet-friendly in-office workspace
Equal Opportunity & Inclusion Statement
Individuals seeking employment at Mad Fish are considered without regards to age, color, mental and physical abilities, ethnicity, family status, gender identity and expression, language, national origin, political affiliation, race, religion, sexual orientation, socio-economic status, military status, and other characteristics. All individuals should apply.
As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.
As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.
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