Content Marketing Specialist

Big things are happening at Mappedin. And I may be biased, but it's especially exciting to be a part of the Marketing team right now.

That's why the content team is growing! Since starting as Content Lead about a year ago, we've built the bones of a high-growth, data-driven content strategy. And now, it's time to supercharge it.

We're looking for a Content Marketing Specialist (based in the Greater Toronto area) who will own the day-to-day strategy and execution of content that converts. You're fascinated by the evolution of SEO into AEO, and you've done the work that's gotten results. You love collabing with sales and customer success to deeply understand the customer and how to solve their problems.

We have an incredible foundation to build upon. We just need the right builder.

Posted by: Kara Crissman, Content Marketing Lead

Who we are and what we do

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate, powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor.

Who you are and what you'll do

You own the day-to-day strategy and execution of our content program at Mappedin. This is a highly collaborative, roll-up-your-sleeves role. You'll be hands-on in the content itself while helping to execute the broader content strategy that drives organic growth, AI discovery, and pipeline. Working closely with product marketing, demand gen, and AEO/SEO tools, you'll plan, produce, and optimize content that not only ranks but converts, helping us define and lead the indoor mapping category in a fast-paced environment where content is a core growth engine.

Strategy & Planning

• Execute the content strategy across the full funnel with a focus on driving organic growth, building pipeline, and increasing conversion rates
• Map content to buyer personas, funnel stages, and use cases, identifying category-defining angles and white space opportunities
• Plan, prioritize, and sequence content production based on keyword opportunity, AEO prompt coverage, pipeline gaps, and commercial priorities
• Conduct keyword research and content gap analysis using tools like Ahrefs, Google Search Console, and HubSpot AEO to identify high-impact topics across SEO and AI search, and translate them into content briefs

SEO & AEO (AI Engine Optimization)

• Ensure all content is structured for traditional search rankings and optimized for AI discovery (ChatGPT, Claude, Google AI Overviews, Perplexity)
• Monitor and grow AI search visibility and share of voice, and prioritize content investments accordingly
• Maintain and iterate on the prompt-based content generation workflow, ensuring quality, brand voice, and discoverability standards are met at scale
• Collaborate with the SEO/AEO consultant to execute on technical recommendations
• Monitor GSC and Ahrefs for impression spikes, ranking jumps, and new keyword opportunities

Content Production & Operations

• Audit and refresh legacy blog posts and resource pages based on traffic performance, keyword shifts, and conversion data
• Own the content workflow end-to-end, from ideation and brief creation, through drafting, SEO/AEO optimization, review cycles, CMS publishing, and post-publish performance tracking
• Evaluate and integrate AI-assisted content tools to increase the speed and efficiency of content production

Growth & Conversion

• Optimize content for conversion at every funnel stage by ensuring blog content and resource pages include clear paths to conversion
• Partner with demand generation to produce content assets (guides, blogs, email sequences) that support targeted account-based marketing efforts
• Create and maintain content resources that sales can use in outreach

This is a remote role based in the Greater Toronto Area, Ontario.