Content Manager

We are seeking a driven Content Manager to lead thought leadership and content strategy for Dodge Construction Network (Dodge). This role will identify the right topics, thought leaders, and formats to reach our ICP, and turn that strategy into content that ranks, converts, and builds authority for the brand.

This role owns the full content engine — from identifying what to say and who should say it, to producing content that performs, to getting our thought leaders in front of the right audiences at the right time. Success requires being both a strategist and a hands-on operator.

The ideal candidate has run a content and thought leadership program in a data-oriented B2B environment, knows how to turn subject-matter expertise into content that solves real problems for the ICP, and is comfortable partnering across Performance Marketing, Events, and Sales to make that content work harder.

This is a full-time position and reports directly to the Director, Brand Marketing.

Preferred Location

This is a remote, home-office based role and candidates located in the continental United States will be considered.

Travel Requirements

Some travel is expected for this role.

Essential Functions

Thought Leadership Strategy

• Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP
• Create goals and mechanisms for our thought leaders to be present in the right communities at the right time
• Manage thought leaders against their engagement goals and remove friction from the process of growing their engagement

Content Creation and SEO / AI Search

• Create, and guide the creation of, content that ranks for SEO and AI Search
• Own accountability for a monthly target of leads and engagements generated through content
• Work closely with Performance Marketing to bring the content strategy to life and connect it to demand generation results

Speaking Engagements and Events

• Work with our Events team and our Enterprise Sales team to align thought leaders to external speaking engagements, including events, peer groups, and customer calls
• Identify and prioritize the speaking and community opportunities that will move the needle for the brand and pipeline

Measurement and Optimization

• Track and report on content performance against lead, engagement, and SEO/AI Search visibility goals
• Use performance data and qualitative feedback to continuously refine topics, formats, and channels

Success in 6-12 Months

• A documented thought leadership and content strategy is in place and adopted by internal and external contributors
• 2x+ increase in SEO traffic and leads from content
• Thought leaders' LinkedIn followers increase by 1k each
• A consistent monthly content cadence is hitting agreed lead and engagement targets

Education Requirement

Bachelor's degree in Marketing, Communications, Journalism or equivalent education and work experience.

Required Experience, Knowledge and Skills

• 5+ years of B2B content marketing experience, including managing a thought leadership program
• Proven track record producing SEO- and AI-Search-optimized content that generates measurable leads and engagement
• Experience in a data and analytics, SaaS, or technology company, ideally serving both SMB and enterprise audiences
• Skilled at coaching and enabling executives or subject-matter experts to show up effectively as thought leaders
• Comfortable working with data to prioritize topics, formats, and channels
• Strong writer and editor with excellent project management skills
• Experience partnering closely with Performance Marketing, Events, and Sales teams to align content to pipeline goals

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network's compensation and rewards package for full-time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.