🚨 we're hiring! 🚨

looking for an exceptional content machine builder to join our team full-time. you'll be the arbitrator of our creative vision and architect the systems that turn every asset into a multiplier across millions of entrepreneurs worldwide.

is this you?
- proven ability to evaluate creative output, provide strategic quality judgment, and ensure every asset ladders to overarching goals
- track record building workflows that scale and processes that stick
- a deep understanding of the YouTube platform ecosystem: algorithm optimization, audience retention, thumbnail strategy, and series programming
- already building with AI in production workflows including (but not limited to) scripting, editing, distribution, localization
- thrive in ambiguity, move fast, build for scale
- high creative bar with the ability to evaluate tradeoffs that maintain excellence at velocity
- you understand that value is impact, and can speak to holistic value in addition to metrics

our team creates the educational and inspirational content that guides millions of entrepreneurs through their journey. we own the 'Learn with Shopify' YouTube channel, and 'Shopify Masters' podcast as part of the content engine that feeds Shopify's SEO and global growth. this is work that directly impacts entrepreneurs' success while transforming how modern content production operates. if this sounds like you, apply here:

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About the role

The Opportunity

We're looking for a systems-thinking creative leader who gets genuinely excited about transforming how video + audio content moves from idea to global impact. This isn't about producing content yourself—but building the production machine that multiplies content across multiple channels, multiple markets, and millions of entrepreneurs worldwide.

Why This Role Exists

Our small and mighty team of crafters has scaled production output 50% YoY and we're at an inflection point as we look to continue our scale in the next chapter of global and multichannel growth.

We need someone who can take the vision, centralize the ecosystem and refine the systems, workflows and AI-powered process that turn every piece of content into a multiplier, not just an output.

About the Team

The Multimedia team is Shopify's content powerhouse, creating the educational and inspirational content that guides millions of entrepreneurs through their journey. We own Learn with Shopify (our YouTube edutainment channel reaching millions), Shopify Masters (our flagship video podcast), and the content engine that feeds Shopify's SEO and global growth.

We're scrappy, data-obsessed, AI-forward, and believe that great content at scale isn't about working harder—it's about building smarter systems.

What You'll Own

Be the Orchestrator: You're the backbone that transforms our team lead's vision into an executable, repeatable content machine. You'll own the entire content pipeline—from creative briefs and content formats to final distribution—ensuring every asset flows seamlessly across our ecosystem.

Build the Machine: Design and implement AI-powered workflows and scalable systems that turn our content production from linear to exponential. Identify bottlenecks, build solutions, and create the playbooks that let us produce more while maintaining creative excellence.

Guard the Standard: You're the arbiter of quality. Every piece of content that ships has your fingerprint on it—you’re the point of accountability for quality, ensuring all creative output is grounded in our strategy and meets our standards for creative excellence.

Unlock Global Scale: Own the execution of our international/localization pipeline, scaling our content for new markets by constructing a repeatable process with cross-functional partners.

Drive the Creative Flywheel: Partner with SEO, editorial, paid, and organic teams to ensure we're creating the right content for the right channel at the right time. You’ll also partner with our strategist on insights that allow us to optimize the output, ensuring we're nimble in crafting content that drives continuous value.

Enable the Team: You won't manage people directly, but you'll be the leader who makes our producers' lives easier, multiplies their impact, and models what great looks like at Shopify.

You're Perfect for This If...

You've Mastered YouTube: This isn't negotiable. You deeply understand YouTube's ecosystem—from algorithm optimization to audience retention, from thumbnail strategy to series programming. You've produced content specifically for YouTube at scale and can speak fluently about what makes content win on the platform.

You Think in Systems: You see content production not as individual projects but as interconnected systems. You've built workflows that scale, implemented processes that stick, and have strong opinions about how to multiply creative output without sacrificing quality.

AI is Your Reflex: You don't just use AI—you think AI-first. You've already implemented AI into production workflows, whether for scripting, editing, distribution, or localization. You're always curious about what is new and possible, while being pragmatic about what works today.

You've Evolved Beyond Production: You started in the trenches but have leveled up to thinking strategically about content. You understand the craft but now you orchestrate.

Startup Energy, Enterprise Scale: You thrive in ambiguity and move fast. You know how to be scrappy while building for scale.

LA/West Coast Preferred: This role will be centered on working near our LA production hub

What We Value

• Builder Mentality: You're not here to maintain—you're here to revolutionize how we work
• Quality Obsession: You have an extremely high bar and can evaluate the tradeoffs that allows us to operate at speed without sacrificing quality.
• Infinite Learner: You're curious about new tools, excited about AI's potential, and always experimenting

The Reality Check

This role is challenging. You'll be building the plane while flying it. You'll need to move fast while maintaining quality. You'll be the bridge between creative and operations, strategy and execution. If you need perfect clarity and established processes, this isn't for you. But if you thrive in building something new and transformative, this is your role.

Why Shopify?

We're not just building commerce infrastructure—we're enabling entrepreneurship at global scale. When you help us scale our content engine, you're directly impacting millions of entrepreneurs' success. Plus:

• Fully remote work environment
• Work with cutting-edge AI tools and technologies
• Influence the future of creator commerce
• Join during a transformational growth phase

Ready to build the content engine that powers the next million entrepreneurs?

(Monday, Oct 6 Note: Title was changed to better reflect the role)

Note: Just to make it clear, this is not a hands-on content production role. We have talented producers who create the content. We need you to own the systems and creative guidelines that multiply their impact.

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Use AI tools reflexively as part of your fundamental workflow
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

We hire people, not resumes. If you think you’re right for the role, apply now.

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