📢 Will Power is hiring a Content Lead (part-time, remote). Know a superb writer with a sharp editorial eye? Pass this on.

This is a new role shaping our brand voice, working on email and social with our agency and French copy-editor, writing blogs, and doing interviews.

It's really interesting work with a truly great team.

We're looking for someone 1-1.5 days per week. This position would be ideal for a freelancer.

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Fractional Content Lead, Will Power (Contract)

Organizational Overview

The Canadian Association of Gift Planners (CAGP) is a national professional association that brings together charities, financial advisors, and legal professionals to grow charitable giving in Canada. We help Canadians give more intentionally, and make a bigger impact by giving in strategic ways.

We are driven by a vision of a more just and generous society. Belonging, equity, generosity, and leadership are part of everything we do.

About Will Power:

Will Power is our public awareness campaign. We’re inspiring Canadians to create big, meaningful change by using their Wills, RRSPs and other financial tools to give back.

In just five years, the campaign has grown into a national movement. The number of Canadians who’ve included a charitable gift in their Will has doubled, representing a major increase in future funds for important causes in this country.

Position Overview

We’re looking for a Fractional Content Lead to bring consistency to Will Power’s organic marketing.

This is a new role that sits at the centre of our content ecosystem – working with our agencies and charity/advisor partners on blogs, emails and other key pieces. Our aim is to increase output without sacrificing quality.

The Content Lead will ensure everything we put into the world is clear, compelling and sounds like us.

You’re a strong writer, a sharp editor, and have a good eye for design.

Scope of Work

Editorial Leadership & Voice

– Translate Will Power’s tone and positioning into a clear, practical voice guide
– Ensure consistency in how we communicate across all channels

Content Direction & Planning

– Lead development of a focused content calendar aligned with campaign priorities
– Work with agency on briefs for blogs, email, and social content

Quality Control & Editorial Oversight

– Work closely with agency partners responsible for content production and channel execution
– Provide first-pass review and editing of emails, social posts and other content pieces
– Ensure everything we publish is clear, compelling, and aligned with Will Power’s voice
– Collaborate with translation partners to ensure French content is adapted appropriately
– Act as the central point of alignment across all content outputs

Content Development

– Lead development of campaign assets like proposals, webinars, onboarding and training materials, and partner newsletters
– Conduct interviews with charity/advisor partners to inform content
– Write 2-3 blogs per month

Ideal Experience & Capabilities

• Experience in a senior content role (e.g. Content Lead, Editorial Director, or similar) with a strong track record of shaping and elevating brand voice

• Superb writing, editing and storytelling skills - able to turn complex ideas into approachable and engaging content

• Strong editorial judgement and sense of audience — ideally within the charitable space where language and motivations are often different

• A good eye for design and the ability to create simple assets when needed (e.g. Canva)

• Experience developing multi-channel content strategies with an understanding of how content performs (e.g. familiarity with SEM)

• Curios and current – keeps an eye on content marketing trends and brings new ideas forward

• Organized and responsive - comfortable project managing multiple partners and priorities

• Fluent or working knowledge of French is an asset

Terms & Conditions

Engagement Type: Part-time contract (fractional)

Term: Ongoing engagement, with an initial 6 month term and potential to extend

Compensation: $85-$110/hour, based on experience.

Location: The role is fully remote, anywhere in Canada with a reliable internet connection.

Time Commitment: 20-30 hours per month, depending on priorities

This position is ideal for an independent contractor comfortable working in a fractional capacity.

How to Apply

If this feels aligned with your work, we’d love to hear from you. Please email Laurie Fox, Campaign Director, at [click apply] by May 15th with the following:

1. A few short paragraphs about the kind of work you do and your experience shaping content, voice, and editorial direction
2. 3-4 examples of work you’ve written or shaped (blogs, emails, campaign content, or anything where you’ve influenced voice or messaging)

We are committed to building a diverse and inclusive team and encourage applications from people who are Black, Indigenous, racialized, living with a disability, members of the 2SLGBTQIA+ community, and others who have been historically underrepresented.

We’ll follow-up with a shortlist of candidates.