Content and Marketing Manager

We're HIRING a VERY exciting role 🔥

We're looking for a Content & Marketing Manager to help build the content system behind my personal brand and Adfluent's growth.

This is a full-time role working directly with me, focused on one thing: scaling our content output.

I'm currently posting around 3 short-form videos a week. The goal is 15+.

Not by working harder, but by building a smarter system.

You're a fit if:

1/ You think in systems, not tasks. Your first instinct is how to scale, not how to execute manually.

2/ You have experience running a content operation for a personal brand or media-forward business, with results to show for it.

3/ You understand how content maps to a funnel and can build pillars with strategic intent.

4/ You can own a weekly newsletter end-to-end and grow it.

5/ You're comfortable with modern tools like Notion, Click-Up and Claude as a real part of your workflow.

Compensation is between €3,250 and €4500 per month depending on experience, with performance bonuses tied to reach and lead flow.

Based in the Netherlands is a plus (shoot days), but fully remote works too.

We're also offering a €1,000 referral fee if you know someone who'd be a perfect fit.

If this sounds like you, I've added the job description in the comments where you can apply! 🤟

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Role: Content & Marketing Manager

Function: Personal Brand & Agency Marketing | Content Systems | Lead Generation

Responsibility: Building and operating the content system behind Levi Steede's personal brand and Adfluent's marketing output — driving a 5x increase in content volume, owning the agency newsletter, and creating lead magnets that convert attention into inbound pipeline.

Reports to: Levi Steede (CEO & Founder)

Location: Remote (based in the Netherlands preferred, for on-site shoot days)

Compensation: €3,500 – €5,500 per month + performance bonuses

Our Core Values

1. Own The Outcome Take full responsibility for every result — the wins, the losses, and everything in between.

2. Truth Before Comfort Say what needs to be said, even when it's difficult. Honesty is how we get better.

3. Invested In The Result Feel genuine pride when clients win and real accountability when they don't.

4. Never Stop Learning Stay curious, innovate constantly, and never settle — the best teams never stop improving.

Background

Adfluent B.V. is a performance marketing agency founded in June 2023. We work exclusively with direct-to-consumer brands and have grown to a lean team of 14 over the past two years. We manage paid acquisition on Meta and TikTok alongside full creative production for a focused portfolio of high-growth ecommerce brands.

Our CEO, Levi Steede, has built a strong personal brand on TikTok that directly drives inbound leads for the agency. The channel works — but growth requires volume, and volume requires a system. That's where you come in.

This role sits at the intersection of content strategy, systems thinking, and execution. You'll work directly with Levi to build a content machine that 5x's current output without sacrificing quality — and extend that thinking to a weekly newsletter and lead magnet programme that deepens the agency's marketing reach.

If you've ever looked at a content operation and immediately started thinking about how to systematise, repurpose, and automate it — this role was written for you.

What You'll Own

Content System & Personal Brand (TikTok & Instagram)

• Architect and operate a content system that takes current output (≈3 videos/week) to 15+ per week, maintaining quality through smart repurposing and workflow design
• Build and manage a content calendar with planned shoot dates, batch recording sessions, and publication schedules
• Develop content pillars mapped to ToFu, MoFu, and BoFu — translating Levi's expertise into a structured content strategy
• Lead ideation: work together with Levi to ideate video ideas on a weekly base for the next week(s).
• Manage editors via Frame.io — briefing, feedback loops, and deadline ownership
• Schedule and publish content across platforms
• Identify repurposing opportunities: one piece of content should never live in only one place
• Analysing content performance, and iterating further on this

Newsletter

• Take ownership of Adfluent's newsletter (current list: ~2,500), including a repositioning of its identity and format
• Plan and write weekly editions — you'll work closely with Levi for input and direction, but execution is yours
• Build and maintain a content calendar for the newsletter that ties into the broader content strategy
• Grow the list through organic content and lead magnet distribution

Lead Magnets & Marketing Assets

• Conceptualise and produce lead magnets (guides, frameworks, playbooks) that convert content audiences into leads
• Work with Levi to extract insights and turn them into high-value, downloadable assets
• Own the production process end-to-end: structure, copy, design briefing, and distribution

KPIs & Outcomes

This role is accountable to one north star: more qualified inbound leads for Adfluent. Everything below ladders up to that.

Content Volume & Reach

• Reach a consistent output of 15+ TikTok videos per week within 60 days
• Month-over-month growth in TikTok reach and impressions
• Performance bonuses tied directly to MoM reach and impression benchmarks

Newsletter

• Weekly send cadence maintained without gaps
• MoM list growth
• Open rate and click rate benchmarks established and improved quarterly

Lead Generation

• MoM increase in inbound lead volume attributable to content and newsletter
• At least one new lead magnet launched per quarter

Success at 90 days looks like:

• A documented content system that runs without Levi having to manage logistics
• Output has tripled from baseline
• Newsletter has a clear identity, a growing list, and a consistent weekly send
• At least one lead magnet live and distributing per month (3 in total)

Attitude: You,

• Think in systems before you think in tasks — your first instinct when looking at a workflow is how to make it run better
• Are obsessed with output without being reckless with quality
• Can work in close proximity to a founder without needing your hand held
• Understand that 5x-ing content volume isn't about working 5x harder — it's about building smarter pipelines
• Bring ideas proactively, not reactively
• Take ownership of outcomes, not just activities
• Are comfortable operating in a fast-moving, lean environment where things change
• Have a genuine interest in the DTC, ecommerce, or performance marketing space

Experience & Skills

• Proven experience managing content operations for a personal brand, creator, or media-forward business — with measurable growth to show for it
• Strong understanding of TikTok / IG native content strategy: what performs, why it performs, and how to build a system around it
• Experience mapping content to a funnel (ToFu / MoFu / BoFu) and building content pillars with strategic intent
• Comfortable writing — newsletter copy, briefs, scripts, and lead magnet content should all be within your range
• Experience managing editors or creative freelancers (Frame.io experience a plus)
• Proficient with Notion and Claude (or similar AI tools) as part of a real workflow — not just aware of them
• Has either built or meaningfully contributed to a content repurposing system
• Email marketing experience: list growth, copywriting, and basic performance analysis
• Systems thinker: you've used automation, AI, or smart repurposing to multiply output without multiplying headcount

What This Is Not

This is not a social media manager role. We're not looking for someone to post content and fill a calendar. We're looking for someone who can look at an underbuilt content operation and architect the system that takes it to the next level — and then run it.

If your default mode is manual execution, this role will be a bad fit. If your default mode is "how do we build this so it scales," keep reading.

The Benefits of Working at Adfluent B.V.

• Direct access to the founder. You'll work closely with Levi week-to-week — a rare opportunity to learn performance marketing, personal branding, and agency operations at close range.
• Ownership from day one. This isn't a support role. You'll own a meaningful part of how Adfluent grows.
• Lean and fast-moving. No layers of approval. No endless meetings. You'll move quickly and see the results of your work immediately.
• Performance upside. Bonuses tied to the metrics that matter — reach, impressions, and lead flow.
• Remote-first. Work from anywhere, with the option to be on-site in Amsterdam for shoot days.
• Competitive compensation. €3,500 – €5,500/month depending on experience, with performance bonuses on top.