Head of Content

➡️ HEAD OF CONTENT — 
🔸 Proven experience as a "senior operating creator" successfully balancing personal content production with team leadership.
🔸 Strong, active personal brand on LinkedIn and comfort serving as a recognizable, on-camera voice (YouTube, podcasts, events).
🔸 Ability to drive engaged ICP audience growth and translate brand metrics into professional, board-level attribution data.

Posted by: Walter Zepeda, Co-founder and CEO

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Job Description

Our Client is executing an ambitious AI pivot designed to durably strengthen their market position in the Intentional Social category. We are looking for a Head of Brand & Communication to elevate collective performance and build our audience as a true business asset. This role is built for a senior operating creator, someone who can seamlessly wear two hats: leading a high-performing department while personally holding the mic and incarnating the brand's voice publicly.

If you are a sharp creator and strategic leader who refuses to let short-term conversion pressure dilute long-term brand equity, this role is for you.

Key responsibilities:

Editorial Strategy & Public Presence

• Define, own, and defend the cross-channel editorial line, themes, angles, and points of view.
• Represent the company externally on B2B SaaS podcasts, customer events, and industry conferences.
• Review and validate heavy pieces (manifestos, foundational articles, flagship videos) before they ship.

Audience Growth & Measurement

• Own audience growth on borrowed channels as a primary, measurable business outcome.
• Translate audience metrics into board-level language, focusing on engaged ICP audience and signal quality, not vanity reach.
• Co-build an attribution narrative with GTM and RevOps to track how the audience becomes leads, pipeline, and revenue.

Team Leadership & Coherence

• Lead and proactively coach a department of three production specialists (Written Content, Video Content, Head of Design).
• Set clear KPIs, manage the editorial budget, and ensure expectations are explicit.
• Enforce visual and editorial coherence across everything that ships under our client's name, from brand pieces to sales-enablement materials.
• Coach internal leaders (CEO, CRO) and external partners to carry out our client's discourse on their own channels.

GTM Collaboration

• Partner with the GTM team, feeding them audience signals (LinkedIn reactions, event sign-ups) needed to execute downstream.
• Produce high-quality content for GTM’s paid and owned-channel projects (landing pages, ads, nurture sequences) without diluting the brand voice.
• Conduct weekly and monthly strategic rituals with GTM to review content conversion and campaign briefs.

Requirements

• Proven track record as a senior operating creator with the ability to simultaneously lead a department and personally produce high-impact content.
• Ability to hold firm on editorial guidelines and push back against briefs that dilute the brand voice.
• Strong leadership skills with experience managing and coaching autonomous production specialists.
• Highly strategic mindset, able to build data infrastructure alongside RevOps to track content attribution.

Nice To Have

• Existing engaged audience or established network within the B2B SaaS and marketing ecosystem.
• Experience steering brand and communications during a major company pivot or new category creation (e.g., AI integration).
• Familiarity with building out real-time signal pipelines between Brand and GTM/Sales teams.
• Deep understanding of B2B SaaS marketing, pipeline generation, and how to measure brand as a revenue contributor.

* This position is hybrid