Commercial Copywriter

Come work with me at POV! We're looking for a part-time Commercial Copywriter who knows how to turn our brand voice into copy that clicks—and converts. Think emails, paid ads, site copy, and all the words that help move someone from "I want it" to "add to cart."

If you're equal parts creative and conversion-minded, we'd love to hear from you. Apply below!

Posted by: Kate Foster Kaplove

About POV Beauty

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we're on a mission to take this brand to the next level.

About this role

We are seeking a part time commercial copywriter who turns reader interest into measurable action — that's the job, full stop. We need someone who can write copy that sells. Not copy that sounds nice — copy that converts. You'll write across product launches, retail displays, paid and organic social, email/SMS, landing pages, and OOH. Every word earns its place. Our product naming follows a signature "___ It" convention — Cover It, Snatch It, Trace It — and our voice is editorial, punchy, and declarative. No fluff, no filler, no "gentle reminders." Just confidence, from every angle.

Responsibilities

• Write headline-driven, conversion-focused copy for product launches, landing pages, and paid social/OOH campaigns
• Write retail and e-commerce copy (Sephora PDPs, gondola/FOS/end cap displays, dielines)
• Partner with the creative team on campaign concepts from a copy-first, advertising-led point of view
• Adapt tone across channels while keeping a consistent, recognizable brand voice
• Turn around fast-moving briefs for tease/launch/sustain campaign cadences

Requirements

• 3+ years writing commercial/advertising copy — agency, DTC, or in-house brand experience
• A portfolio that shows conversion-focused work: ads, landing pages, or campaigns with clear commercial intent (not just brand/editorial writing)
• Strong grasp of short-form, punchy copy — headlines and hooks that stop the scroll
• Comfort writing to a brief and iterating quickly based on feedback
• Beauty/CPG experience a plus, but an advertising mindset matters more than category background