Brand Copywriter

We’re hiring a Brand Copywriter (B2B/B2G | GCC-focused, KSA priority) ✍️

At Manara, we’re scaling a premium, bilingual brand across MENA, and we need a copywriter who can turn strategy into credible, conversion-aware storytelling across channels, campaigns, and commercial assets.

If you love writing that’s sharp, human, and business-impactful (not fluffy), this is for you.

What you’ll own

- Always-on brand content for LinkedIn + key channels (IG/X when needed)
- Performance copy: monthly ad copy variants for testing & optimization
- Leadership visibility: content calendars + posts for our CEO/President/VP Commercial
- Commercial communications: company profile, impact reports, one-pagers, decks, website copy, blogs + newsletter
- Email marketing: nurture sequences, announcements, pipeline-driving comms
Video ad scripts (or co-writing with agencies)

Must-have requirements

- B2B copywriting experience (B2G is a plus)
- Strong GCC/KSA context (you know what resonates with decision-makers)
- Startup experience (high ownership, fast execution)
- Strong in B2B lead gen ad copy (LinkedIn + retargeting)
- Strong in B2B email marketing
- Excellent English and Arabic

Bonus points

EdTech / SaaS / AI tooling / workforce development experience
Comfortable with brand guidelines and enterprise approvals
Strong collaborator with designers, growth teams, and agencies

---

We’re hiring a Brand Copywriter to help us scale our brand presence and pipeline impact across B2B and B2G in the GCC (with a strong focus on KSA). This is a high-ownership role for someone who can write with clarity, precision, and commercial intent.

1) Brand content (always-on)

• Write quality brand copies monthly for LinkedIn , IG & X and key brand channels
• Translate strategy into consistent voice: premium, credible, and human
• Write ad copies every month (variants for testing and optimization)
• Develop and optimize monthly social media copy aligned with the content calendar to strengthen brand positioning and drive engagement growth.

3) Employer branding + leadership visibility

• Build a content calendar for Manara leaders (CEO, President, VP Commercial, etc.)
• Write posts that strengthen Manara’s brand story, POV, and credibility
• Create recurring internal storytelling around our “value heroes” and culture

4) Commercial communications (pipeline enablement)

• Impact reports and announcements
• Company profile updates
• Sales decks and supporting one-pagers
• Commercial website copy (pages, CTAs, positioning, offerings rewrites)
• Blog posts and a monthly newsletter (B2B audience)
• Owning our email marketing channel

5) Video ad creative

• Write or co-write video ad scripts with agencies (hooks, voiceover, captions, variants)

What “great” looks like in this role
• You write copy that is brand-safe, premium, and conversion-aware
• You can shift smoothly between:

- executive positioning (B2B/B2G)

- campaign copy (ads + landing pages)

- human storytelling (leaders + culture)

• You understand the GCC context and what resonates with decision-makers in KSA
• You iterate fast, test angles, and improve performance over time
Requirements (must-haves)

• Proven copywriting experience in B2B (B2G is a plus)
• Strong familiarity with GCC/KSA market context and tone expectations
• Startup experience (fast pace, high ownership, minimal hand-holding)
• Hands-on ability to write B2B lead gen ad copy (LinkedIn, retargeting, etc.)
• Strong in B2B email marketing (nurture sequences, announcements, newsletters)
• Excellent English writing; Arabic is a strong plus (bilingual is ideal)

Nice-to-haves

• Experience in EdTech, SaaS, AI tooling, or workforce development
• Worked with brand guidelines and enterprise brand approvals
• Comfortable collaborating with designers, growth teams, and video agencies

---

☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

‼️ If the apply button is not responding to clicks, check that you have pop-ups enabled for this site.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

🔗 The original poster’s LinkedIn profile is hyperlinked somewhere in this listing. If you can't find any links, you’re likely viewing a scraped or unauthorized copy or there isn't one available for this job.

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.

🎉 Got hired through this board? Let us know!