B2B Content Strategist

Join a Fast Growing Company
Immediate Requirement
Position :  Content Strategist
Education : Candidates from IITs or other reputed institutions are preferred.
Location : Work from home (flexible to work in US timings)
Organization: NextAccel
Skills:  Strong writing, editing, and storytelling skills. Familiarity with SEO tools (Ahrefs, SEMrush), CMS tools (WordPress/HubSpot), and analytics platforms.
Experience : 3+ years
Salary : As per industry norms
Industry: B2B
Interested candidates can email resume at [click apply]

Key Responsibilities

Content Strategy & Planning
Develop and implement a clear, data-driven B2B content strategy aligned with marketing and business goals.
Map content across the sales funnel (TOFU, MOFU, BOFU).
Conduct audience research, competitor benchmarking, and keyword research.
Build and manage monthly/quarterly content calendars.

Content Development
Write and edit high-quality B2B content including blogs, articles, whitepapers, case studies, landing pages, emails, and sales enablement materials.
Simplify complex technical concepts for easier understanding.
Maintain consistency in tone, message, and brand voice.

SEO & Content Optimization
Apply SEO best practices to all content pieces.
Optimize existing content to improve ranking, engagement, and conversion.
Collaborate with SEO teams for keyword planning and on-page updates.

Cross-Functional Collaboration
Work closely with product, marketing, sales, and design teams to support campaigns.
Provide content for webinars, presentations, product launches, and events.

Analytics & Reporting
Track content performance using analytics tools such as Google Analytics, SEMrush, HubSpot, etc.
Monitor KPIs like traffic, leads, engagement, and conversions.
Continuously refine strategy based on insights.

Posted by: Vanitha S

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