B2B Content Lead

🚀 We’re expanding the marketing team at Matchr and hiring a Content Lead (B2B).

This is a hands-on content creation role for someone who wants real ownership.

Why this role exists:

Matchr is building a strong category position around talent leadership. We already have strong leaders and points of view, great conversations through podcasts, thought leadership content and researches.

What we’re missing is one person who turns all of that into consistent, high-quality content.

You’ll be responsible for:

- Turning podcast episodes into articles, LinkedIn posts, and website content
- Writing and publishing thought leadership content
- Owning what goes live each week and what’s missing
- Making sure content is visible, repurposed, and actually used, not just published

This role is execution-first. You’ll write, edit, publish, and move fast.

You’ll work closely with me, but you’ll fully own content momentum.
If this sounds like you, or if you know someone who would be a great fit:

➡️ The application link is in the comments👇.

Do you know someone who would be a great fit? I’d really appreciate a referral.

- Role: Content Lead (B2B)
- Location: Remote (CET preferred)
- Type: Full-time

Looking forward to meeting the person who will help us scale Matchr’s voice.

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About the job Content Lead (B2B)

Location: Remote (Ideally CET timezone)

Type: Full-time

Reporting to: Head of Marketing

Why this role exists

Matchr is building a category-level position around talent leadership focused on CHRO’s, CPO’s and Head of Recruitments. We already have strong leaders, a growing podcast, and clear points of view.

What we need now is one person who makes our thought leadership actually happen through the members of our Leadership team. You :).

This role exists to turn:

• Leaders’ knowledge into publishable content
• Podcast conversations into multi-channel assets
• Ideas into consistent output

This is not a coordination role.
This is not a content “strategy” role.
This is a hands-on content creation role with clear ownership.

What you will own

1. Leaders in Talent podcast

You own the content lifecycle of the podcast:

• Turn every episode into:
  
  • A long-form article or editorial summary
  • 3–5 LinkedIn posts
  • Website content
• Ensure episodes are actively promoted, not just published
• Maintain a consistent, repeatable process per episode
• Book speakers in advance

2. Personal thought leadership content

You will tightly collaborate with our Leadership team.

WHAT IS THE GOAL OF THIS ROLE?

Your job is to:

• Together with Head of Marketing, help our Talent Directors position themselves as thought leaders in the HR/Recruitment industry
• Create content that resonates with HR/Recruitment leaders in our Talent Director’s voice and style
• Content will consist out of:
  • Video recording
  • Podcast
  • LinkedIn posts
  • Blog articles
  • Interviews
  • Whitepapers
• You will draft, edit, and publish content under their names
• Invite other thought leaders to have conversations with our Talent Directors
• Keep everything aligned with Matchr’s positioning

You are expected to create, write and edit yourself, including ghostwriting and publish all of this content.

3. Matchr Content

You own:

• What goes live this week
• What is missing

This includes:

• Writing and editing blog posts
• Repurposing existing assets
• Ensuring content lands on the website and LinkedIn
• Working with marketing to schedule and distribute

What this role is not

To be explicit, this role is not for you if:

• You prefer ideation over execution
• You see yourself as a social media manager
• You need months to “understand the brand” before producing content
• You avoid writing from rough input or ambiguity

This role requires comfort with imperfection, speed, and ownership.

What success looks like

Within the first 3–6 months:

• Every podcast episode is fully repurposed and visible
• At least two leaders have active, structured content pages on matchr.io
• Content is published weekly without constant escalation
• Leaders say: “Wow, I am getting much more reactions on my posts and more and more people are following me”
• Have 2 inbound leads

Skills and experience we are looking for

You must have:

• Strong long-form writing and editing skills (B2B, leadership)
• High ownership, proactiveness and thinking things through.
• A very structured and process driven approach to your work
• Strong analytical skills, ability to interpret data
• Ability to turn insights based on our podcast and thought leadership into long form content like blogs and white papers that is relevant for our audience.

Nice to have (not required):

• Experience in HR or recruitment
• Experience editing video podcasts or event content
• Familiarity with website CMS workflows

How we work

• Strategy and systems are owned by the Head of Marketing
• You own execution, structure, and momentum
• You will be trusted with autonomy and accountability
• We value clarity over polish and progress over perfection

How to apply

We care more about what you have shipped than polished resumes.

If you apply, be ready to show:

• Content you have written or ghostwritten
• Examples of podcast or interview repurposing
• Proof that you can operate hands-on and independently

We look forward to your application and getting to know you in the process! 

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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