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H

B2B Content Lead

Hat Tip
Full-time
Remote
Canada and United States
B2B Content Marketing

I'm hiring again! We're looking for a Content Lead to help own content strategy and editing across client accounts.

BACKGROUND

Hat Tip builds founder-led content motions for Seed stage to Series B startups, as well as $3-10M+/year marketing agencies.

In the past 18 months, we've grown from a solo founder to a team of 2 FTEs and 4 contractors. We now serve 15 clients, and are growing fast.

As a result, we need a Content Lead to help set and enforce content strategy, as well as help manage a team of writers (FT and PT) to maintain impeccable quality as we grow.

WHAT YOU'LL DO IN THE ROLE:

- You'll work directly with me and undergo a rigorous writer/editor training program. I showed this to a client once and they called it "epic".

- You'll set and own client content strategy.

- You'll draft compelling content prompts to ask clients in their "content interviews", based on their product/service, ICP, desired voice, and other crucial factors.

- You'll run those "content interviews" with clients to ensure we extract the most compelling insights, stories, and anecdotes from their time running their company.

- You'll partially own writing the high-performing LinkedIn content required of us.

WHY YOU SHOULD APPLY:

- You'll work directly with founders you likely know or have seen on your timeline.

- You'll gain experience across a diverse client base (from $3M/year agencies to $1B+ startups)

- You'll access the writer and editor training program I personally use to deliver A+ content to a set of happy clients.

- You'll join a very young team dedicated to one goal and one goal only: make the best content on this platform.

- The role fully remote!

YOU'RE A GREAT FIT IF:

- You have 2+ years of B2B social content writing experience (preferably for founders).

- You have 2+ years of experience in a Content Strategist, Content Director, or Content Lead role.

- You have a portfolio of public social posts to point to.

- Your attention to detail is immaculate.

- You spend time on LinkedIn recreationally, and are up to date on the trends, best practices, and ideas circulating the platform.

- You're quick to understand products, concepts, and lines of thinking: You'll be writing based off client content interviews, so this is important.

- You don't miss deadlines.

- You take constructive feedback well, and implement it into your work.

- You're a critical thinker who gets the job done.

- You're based in North America.

If you're interested, let's chat.

PS - if you're in my network and know of anyone looking for a role like this, the connection would be much appreciated!

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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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