AEO/GEO Content Strategist

At a Glance

Company: New Breed
Role: AEO/GEO Content Strategist
Location: Remote, United States
Compensation: Market-competitive base salary and uncapped incentive
Ideal background: B2B agency content strategist

The Opportunity

We’re looking for an AEO/GEO Content Strategist to lead organic growth strategies that perform not only in traditional search, but also wherever B2B buyers are looking: traditional SERPs, Google AI Overviews, and the generative AI platforms and LLMs that are redefining organic discovery.

You’ll own content strategy and execution for a portfolio of B2B clients, serving as a trusted advisor who translates complex AEO, GEO, and AI concepts into clear, confident recommendations for marketing leaders and C-suite stakeholders.

This role is for someone with a strong SEO foundation who understands that modern search and prompting strategy is no longer just about rankings. You’ll ensure your clients are present, credible, and influential at every stage of how modern buyers research and decide.

Why Content Strategists Choose New Breed

• Content strategy is a dedicated, valued discipline here. You'll have resources and support to do your best work.
• Uncapped incentive and career growth tied directly to your performance. No waiting for promotion cycles.
• You'll report to a hands-on leader who models the way and is committed to making your work more rewarding.

What You’ll Do

Client Strategy & Delivery

Execute hands-on AEO/GEO and SEO content strategy for a portfolio of B2B clients, including:

• Research and roadmap development
• Technical recommendations
• Content execution and optimization
• Performance analysis and client reporting

Build and deliver integrated strategies that address the full search landscape, including:

• Traditional organic search
• Google AI Overviews & evolving SERP layouts
• LLM visibility and brand representation (ChatGPT, Gemini, Perplexity, etc.)
• On-site content updates to improve KPIs

AEO/GEO & SEO Execution

• Develop keyword, pillar, and content strategies informed by client goals, competitors, and AI retrieval behavior.
• Build content that speaks to human readers and is structured to be understood, cited, and surfaced by AI.
• Audit and analyze client presence in AI-generated answers, surfacing gaps and opportunities to strengthen visibility and accuracy.

Data, Measurement & Reporting

• Own AEO/GEO and SEO measurement frameworks using HubSpot AEO and emerging AI visibility tooling.
• Build reports that clearly communicate performance, impact, and next steps tied to target outcomes.
• Bring clients insights and recommendations that look ahead, not just metrics that look back.

Cross-Functional Collaboration

• Partner cross-functionally with the broader Demand Services team to ensure the AEO/GEO content strategy is integrated into wider demand gen programs.

Thought Leadership & Growth

• Stay ahead of where search is going, running experiments, stress-testing assumptions, and building New Breed’s collective knowledge along the way.
• Support company growth by partnering on case studies, thought leadership, and sales enablement content.

Milestones for Success

Within 30 Days:
You’ve completed onboarding and are finding your footing, learning New Breed’s approach, and beginning to support client projects alongside your team.

Within 90 Days:
You're finding your stride, contributing to live client initiatives, applying what you've learned, and bringing your own thinking to client recommendations.

Within 120 Days:
You've hit your full stride, owning a complete book of business with growing independence and ongoing support from your manager.

Required Skills

• 3+ years of progressive, hands-on SEO experience evolving into AEO/GEO within a B2B agency environment.
• 3+ years of original content creation and optimization across blogs, ebooks, videos, infographics, emails, landing pages, and sales collateral.
• Proven ability to build and execute long-term SEO strategies, not just audits or checklists.
• Hands-on experience with SEO tools such as SEMrush, SEOmonitor, Moz, and other emerging platforms focused on visibility and forecasting.
• Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio.
• Strong analytical skills and comfort turning data into clear recommendations.
• Confident, curious, and ready to tackle challenges head-on, even if you haven’t seen it all before.
• Recognize yourself in our Core Values.

Compensation and Benefits

• Base salary plus a performance-based uncapped incentive structure
• Medical, dental, and vision coverage
• Employer-sponsored 401(k) with match
• Paid parental leave
• Flexible vacation and sick time
• Life insurance and disability coverage
• Recognition programs for top performers

Work Environment

New Breed is a remote-first company with headquarters at Hula Lakeside, a net-zero innovation campus in Burlington, VT.

Our team works standard business hours in Eastern Time, with occasional flexibility for collaboration. While travel isn't a regular requirement, we create opportunities each year to connect in person at company gatherings and events.

Learn more about the employee experience directly from our team on our Comparably page.

How to Apply

Great content strategists are reflective by nature. In lieu of a cover letter, our application includes a space for you to:

• Share a specific example of how evolving search behavior has changed the way you develop content for clients.
• Walk us through a client win that demonstrates your AEO/GEO impact. No client names required, just your thinking, your approach, and the results.

About New Breed

New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology, and curious, creative team members.

We help companies unlock meaningful growth and forge customer connections that drive recurring revenue, all while reducing costs and complexity.