Writer

ImagineArt shipped a platform that's years ahead of what most AI tools can do. The storytelling hasn't caught up. The Soul Department is being built to fix that: a small serious team that owns the company's point of view, posture, and taste, and briefs the rest of the house to make it real. A taste engine, not a content team.

We're hiring six writers, thinkers & critics.

Editor-in-Chief

The keeper of the worldview. You own the voice document, edit every writer on the team without erasing them, and say the final yes or no on whether a piece of work sounds like us. A rare hire. Non-negotiable.

You've probably

• Run a small but distinctive publication, zine, or brand voice
• Edited other writers and made them better without rewriting them
• Shipped work with a point of view that someone publicly hated
• Written under your own name somewhere real

Not a fit if

• You're a content marketer with an editor title
• You need a brief to know what good looks like
• You've never killed your own draft to protect a voice

"Make the house style unmistakable."02The Rambler

Long-Form Writer

Essays, keynote scripts, deep-dive videos, the one piece a year that defines the year. You think in arcs and pay off in conclusions. You've written fiction, especially fiction, and non-fiction, and the muscle shows in everything you touch.

You've probably

• Published fiction or non-fiction in a literary magazine, anthology, or review
• Submitted to a workshop or residency with a real filter (Bread Loaf, Tin House, Iowa, Sewanee, South Asia Speaks)
• Kept a Substack or Medium with actual readers, not just pageviews
• Finished something long. A novel, a novella, a 6,000 word piece

Not a fit if

• Your strongest samples are SEO blog posts
• You write in passive voice and don't know you do
• You need a word count to start

"Write the thing people screenshot a year later."03The Dopamine Hit

Short-Form Writer

Captions, hooks, headlines, taglines, the one line that makes a Reel work. You think in rhythm, inversion, and punchlines. You understand memes as language, not just as content, and your sense of humor is sharp enough to land without becoming a liability.

You've probably

• Run a meme account, newsletter, or feed with an identifiable voice
• Written a line you'd be proud to see on a billboard
• Cut a caption in half and watched it perform better
• Been quietly funnier than the people paid to be funny around you

Not a fit if

• Your definition of edgy is just being rude
• You only have one voice, your own, and it never adapts
• You think brevity is the same as emptiness

"Fewer words. More weight. Funnier."04The Antenna

Cultural Researcher

The antenna. You live on X, Reddit, Discord, Substack, and four places nobody else on the team has found yet. You read novels and watch films because AI culture isn't the only culture. Every Monday you ship one tight brief that every other person reads before they open their laptop.

You've probably

• Written about internet culture somewhere people read
• Been terminally online productively, not performatively
• Known a trend would break three weeks before it did
• Read outside your field on purpose, often

Not a fit if

• Your cultural diet is only AI Twitter
• You call yourself a trend forecaster
• You've never publicly changed your mind about something

"Tell us what's coming, not what just happened."05The Diagnostician

Attention Engineer /
Behavioral Psychologist

Not a consultant, a teammate. You sit with the writers, the researcher, the ideator, and explain why things spread, stick, or die. You've taken theory and actually used it on real work, with measurable proof that something improved because you were involved. Half scientist, half editor.

You've probably

• A background in cognitive science, behavioral econ, or media psychology
• Implemented a framework on a real campaign, product, or platform and can show the before and after
• Read Kahneman, Berger, Thaler, and disagreed with parts out loud
• Explained a complicated finding to a non-academic in one paragraph

Not a fit if

• You want to publish papers, not ship work
• You think "attention" is a growth-hacking term
• You cite studies without reading them
• You can tell us what works but can't show where you made it work

"Know why it worked. Show the receipts."06The Critic

Social Commentator

Anthropology, sociology, or history background. Experience optional. What's not optional is the instinct to take a SaaS product, a trend, a film, a subculture, and break down why it worked, who it served, and what it said about the moment it arrived in. A social commentator by disposition, not by job title. You make us smarter about what we're part of.

You've probably

• A degree in anthropology, sociology, history, or an adjacent humanities discipline
• Written case-study style analyses of films, products, movements, or moments, somewhere public
• A habit of explaining the present by pointing at the past
• An opinion about why Duolingo's owl works, and why Sora's rollout was a cultural event, not a product launch

Not a fit if

• You treat theory as decoration, not tool
• You can describe a moment but not argue about it
• You're looking for a stepping-stone job, not this one

"Explain the present. Then tell us what it means."

How to apply.

Write between 550 and 600 words. No AI. Plain text. Start with one clear heading that names the role you want, then answer the question for that role.

Word count: 550 and 600 words. 

AI: No AI.

Format: Plain text.

Structure: Role heading, then answer.

The question for each role

Editor-in-Chief

Name a writer or piece of writing that is widely considered excellent, that you believe is actually overrated and why. Then name one that is under-appreciated and why you think so. 250 words each. Be specific. Quote lines, point at passages, say what the emperor isn't wearing.

Long-Form Writer

Write a 500-word review of something you love that most people don't know exists. A book, a film, a restaurant, a board game, a specific park bench, a 1987 commercial, anything. Assume your reader hasn't heard of it. Your goal is not to convince them to check it out. Your goal is to make them finish the piece.

Short-Form Writer

Here are five pieces of content that exist. Write a headline, caption, and tagline for each that would make it work on a social feed. Your copy, not an analysis. Two sentences max per attempt, plus one sentence on why your version would land. The five: 

(1) a new AI feature that lets you edit video by typing what you want to change; 

(2) a short film about a grandmother who learns to use TikTok to find her estranged son; 

(3) a tweet from the official account of a major chain restaurant; 

(4) a book titled "The Ninth Decade" about slow institutional decay; 

(5) a thread announcing a small music festival in a small town, headliner unknown. Fifteen sentences total. No more.

Cultural Researcher

What's one thing currently being talked about online that you believe is already over, and one thing nobody's talking about yet that you believe is about to matter? Tell us why you're right about both.

Attention Engineer / Behavioral Psychologist

Pick a piece of content that went viral in the last six months and that you believe shouldn't have, given what we know about attention. Explain what actually happened, using whatever frameworks you find useful, and where the consensus explanation gets it wrong.

Social Commentator

Choose any one product, piece of media, or cultural moment from the last five years and write its obituary, as if it's already dead and we're reading about what it meant when it mattered. 400 words for the obituary, 100 for why you picked it.

One more thing. Be specific. Talk about actual things, actual names, actual lines, actual moments. No blanket statements. "AI is revolutionary" tells us nothing. "AI sucks" tells us nothing. What tells us something is pointing at the exact thing you mean and saying what's true about it.

We don't mind bad grammar and lousy punctuation. (We do. But we'll keep that aside.) What we actually care about is whether the 550 to 600 words sound like a person thought about them.

If your submission is shortlisted, we'll ask for a resume, portfolio, and writing samples. Not before. The 550 to 600 words are how we read you first.