Technical Growth Content Specialist

I'm hiring! Seeking a Technical Growth Content Specialist to join the team here at Tailscale.

We're looking for someone who can create technical content that gets discovered, drives traffic, and contributes to growth.

This role could be a great fit if:

• You make complex technical ideas easy to understand
• You understand SEO and AI-driven discovery
• You know how to create content that drives measurable growth
• You're comfortable getting hands-on with technical products
• You use data to decide what to create and improve
• You experiment, measure results, and iterate quickly
• You care about outcomes, not content volume

Still here? Let's talk scope.

This is a hands-on growth role where content is the lever. Your goal is to create content designed to increase Tailscale's visibility across traditional search and AI platforms. You'll test ideas, track performance, and use the results to decide what we do next.

What this role isn't: this isn't about filling an editorial calendar or publishing content for the sake of publishing. Success will be measured by results. We want someone who is comfortable owning growth metrics, running experiments, learning from the data, and changing course when something isn't working.

The US salary range is $95,000 to $119,000 USD, with equity and excellent benefits, including flexible remote work, a $1,500 USD annual professional development budget, generous parental leave, and home office support.

Posted by: Emily Mermell, Director of Brand and Growth Marketing

About Tailscale

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

About the Role

We're looking for a Technical Growth Content Specialist to create educational content that helps enterprise buyers and technical practitioners discover, evaluate, and adopt Tailscale.

This role sits at the intersection of technical writing, content marketing, developer education, and product storytelling. Working closely with the AI and Organic Search Manager, you'll transform customer questions, product launches, search insights, and emerging industry trends into technically accurate content that performs across traditional search engines and AI-powered discovery platforms (ChatGPT, Gemini, AI Overviews), and the social channels where technical audiences discover tools today.

Success isn't measured by how much content you publish, it's measured by the quality, usefulness, and business impact of the content you create. You'll build with the product, collaborate with technical subject matter experts, and create tutorials, implementation guides, comparison pages, demos, and educational resources that earn trust with enterprise audiences and support Tailscale's growth.

We're looking for someone who has made a significant impact on metrics as a content writer. This is a growth-centered position that will be accountable for specific metrics each quarter.

Key Responsibilities

• Create hyper-relevant content that drives measurable growth by turning search insights, customer questions, and real-time community signals into high-impact content.
• Monitor conversations across Twitter, Hacker News, and Reddit, and turn emerging questions and trends into timely content, often same-week, sometimes same-day.
• Partner with the AI and Organic Search Manager to turn discoverability opportunities into high-impact content.
• Build hands-on experience with Tailscale to create credible, practical technical content.
• Produce content at a high velocity while maintaining a high bar for technical accuracy and editorial quality.
• Partner with Product Marketing, Product, Engineering, Developer Relations, Docs, and subject matter experts to ensure content is accurate and useful.
• Refresh, expand, and optimize existing content based on performance insights and customer feedback.
• Develop an AI-first content program that turns search, customer, product, and performance insights into high-quality content faster.
• Support strategic initiatives with technical content that drives metrics like self-serve revenue and product adoption.

What We Are Looking For

• 3–6+ years of experience in growth technical content marketing, technical writing, developer marketing, journalism, or a related field
• Exceptional writing and editing skills with the ability to explain complex technical concepts clearly
• Familiarity with SEO and AI discoverability best practices
• Highly curious with a hunger to learn and jump head-first into tough challenges
• Experience creating educational content for technical or enterprise audiences
• Comfortable learning new technologies and building with products to create authentic technical content
• Experience using AI tools to research, draft, and improve content quality and production speed
• Strong collaboration skills and the ability to work closely with engineering, product, and marketing teams
• Excellent project management and organizational skills

Nice to Have

• Experience marketing developer tools, infrastructure, networking, cybersecurity, or B2B SaaS products
• Familiarity with GitHub, Markdown, HTML, or static site generators
• Experience building sample applications, demos, or interactive technical resources
• Basic familiarity with scripting or programming languages such as Python, JavaScript, or Go
• Experience creating videos, diagrams, or other technical educational content
• An active presence in developer communities through writing, speaking, open source, or personal projects
• An existing audience on Twitter/X, or a personal blog in the AI space
• Experience building content clusters that drive topical authority and compounding growth

What We Offer

• An inclusive, flexible environment where you can be your authentic self.
• A competitive total compensation package including base salary, equity, and variable commission for quota-based roles.
• Comprehensive group benefits with no waiting period.
• Remote first company — most teams work fully remotely, with a corporate co-working program and support for in-person team travel.
• Employer-funded retirement contributions, matched dollar-for-dollar up to 0.75% of eligible compensation.
• Annual company retreat and team off-sites across Canada, the United States, the United Kingdom, and Singapore.
• $1,500 USD annually for professional development, plus mentorship, coaching, and internal promotion opportunities.
• Flexible, paid time off program.
• A build-your-own home office setup, including a company-owned laptop, monthly internet reimbursement, and $500 USD to customize your workstation.
• Paid parental leave program: 20 weeks for birthing parents, 16 weeks for non-birthing parents.