Team Lead, SEO and AEO

Team: Marketing

Location: Austin, United States or Remote

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

In this role, you will:

• Manage a team of SEO and AEO experts, building and sustaining a high-performing team culture — fostering efficiency, iteration, and collaboration.
• Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
• Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
• Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
• Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
• Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
• Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
• Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
• Provide direction during industry transitions (e.g., AI-powered search, Google SGE, LLM-driven discovery), supporting the team and cross-functional peers in navigating change and adapting strategies to maintain Atlassian's visibility.
• Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
• Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.

Qualifications:

• 5+ years of SEO experience, including 2+ years leading or managing an SEO team.
• People leader with experience setting team-level goals and OKRs aligned with broader organizational objectives.
• Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
• Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
• Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
• Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
• Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
• Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
• Ability to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
• Experience driving high-performance culture and team health across distributed or remote teams.

Preferred Qualifications:

• 10+ years of SEO experience in an enterprise B2B SaaS environment.
• Experience managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
• Exposure to AI-driven SEO/AEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.

US base pay ranges by geographic zone: Zone A $135,000–$176,250; Zone B $121,500–$158,625; Zone C $112,050–$146,288. This role may also be eligible for benefits, bonuses, commissions, and equity.