Strategist

We’re Hiring Strategists (But Not the Type You Think)

What exactly is strategy?
It’s arguably one of the most overused — and misunderstood — words in the corporate world. From CEOs to fresh grads, everyone has something to say about it.

Personally? I’ve often described “strategy” as a fancy word bandied around by the ignorant to impress the unsuspecting.

Long PowerPoints. Technical jargon. Frameworks for the sake of frameworks. Plenty of detail, very little clarity — and often, it’s just internal bias dressed up as insight.

At The Hook Creative Agency, we take a different view.
To us, strategy is simple: what works.
It’s about deeply understanding the real problems our clients face, what their consumers truly need — and how to help the consumers make meaningful progress. That’s it.

And when it works, it really works.

Earlier this year, we made a pitch to one of the largest FMCG brands in Africa. After the presentation, the Head of Marketing said:
“It’s hard not to want to work with The Hook. While other agencies bring us what they think, you bring us what we should do. Your insight, your uncanny understanding of our challenges, and the clarity in how you link insight to execution — unmatched.”

That’s the kind of clarity we aim for — not just “smart decks,” but business-changing clarity.

Just recently, a senior creative on our team — barely a month in — dropped this in the company group chat:
“Looking through the 5** deck and I just have to commend our strategy team for always being on 100… all the frigging time. Iya strategy ti jẹ mi gàn — you guys are really bursting my head. Well done, folks!”

When I asked her what makes The Hook’s approach different, she replied:
“The difference is that we don’t do guesswork. Every strategy is tested and grounded.”

So, Why Am I Sharing This?

Because we’re hiring.

We’re looking for strategists — brand, marketing, digital, and social media.
Not PowerPoint ninjas. Not theory merchants. We want thinkers — curious minds obsessed with clarity, impact, and results.

Whether you’re just starting out, an experienced marketer, or switching careers — if you believe strategy should solve real problems (not create more), we want to hear from you.

We’re building a team that’s shaping the creative and commercial future of Africa.
Join us.

Send a short note + your CV with the subject line: Strategy That Works

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