Strategic Brand Copywriter

Looking for a freelance Strategic Brand Copywriter:

The Learning Commons Brand Team is looking for someone who is great at making complex technical products clear and compelling, but who also thinks beyond the words on the page.

You’ll work side by side with our Brand Visual Designer as a creative pair, shaping narrative, hierarchy, copy, and visual storytelling together from concept through execution.

This is a remote contract engagement with an initial focus on evolving some of our highest-impact website and product storytelling.

Interested or know someone great? Please DM me with a portfolio / relevant work.

Posted by: Alicia P., Head of Brand

About the Opportunity

Learning Commons is looking for an experienced Strategic Brand Copywriter to partner with our Brand Experience team on high-impact website and product storytelling.

This is not a traditional copyediting or “write to the brief” role. We’re looking for a writer who can take positioning, product context, and audience insights and help determine the story itself; what matters most, what to lead with, what to leave out, and how to make complex technical products clear and compelling. You’ll work side by side with our Brand Visual Designer as a creative pair, developing narrative, copy, and visual expression together from concept through execution. The initial focus will be evolving key areas of the Learning Commons website, with the opportunity to support additional strategic Brand work over time.

What we're looking for

• 5+ years of experience in brand, product, or strategic copywriting
• Strong portfolio of high-impact brand, digital, and product storytelling
• Experience writing for developer platforms, AI, infrastructure, SaaS, or similarly complex technical products
• Ability to translate positioning, messaging, audience insights, and product context into clear narrative and creative expression
• Ability to work across levels of story: from organizational value proposition and brand narrative to product storytelling and interactive experiences
• Strong editorial and information-hierarchy judgment: knowing what to emphasize, simplify, sequence, consolidate, or leave out
• Experience partnering closely with visual designers to develop the story and experience together, rather than through sequential copy-to-design handoffs
• Strong point of view, comfort with ambiguity, and ability to shape work from strategic inputs
• Availability for regular collaboration during PST business hours, including working sessions, critique, and real-time iteration

What you'll do

• Partner directly with our Brand Visual Designer from early concepting through final execution
• Translate strategic inputs; including positioning, messaging, audience insights, research, and product truth, into compelling external-facing narratives and experiences.
• Shape narrative arcs, information hierarchy, headlines, product narratives, proof points, and calls to action
• Explore copy and visual concepts together, determining how words, design, and interaction can best tell the story
• Determine the right level of technical detail for a marketing audience versus deeper product or documentation surfaces
• Work with Product and Product Marketing partners to understand product truth and validate technical accuracy
• Participate actively in working sessions, creative critique, stakeholder reviews, and iteration
• Help establish a repeatable writer + designer working model for future Brand work

This is a remote contract role designed for embedded collaboration, not an asynchronous freelance writing assignment.

Specific scope, capacity, engagement length, and project schedule will be discussed with candidates.

Team: Brand Experience | Location: Remote | Working model: Embedded collaboration