We’re looking for a social media expert to expand our presence across client-relevant channels and amplify the strengths of our platform and brand. This individual will play a key role during an exciting growth phase for the company and will have the opportunity to spearhead a range of creative efforts on behalf of the most trusted company in institutional crypto. The scope of the role includes leading the overall strategy and execution of our social media program – including hands-on execution for Anchorage Digital’s social handles, exploration of new channels, and enablement that inspires team members and leadership to participate in growing Anchorage Digital’s reach across the ecosystem.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Marketing, Social Media role:
Technical Skills:
- Drive increased engagement with Anchorage Digital’s social handles across LinkedIn, X, and other channels, including planning a detailed social calendar, crafting social media content, developing visuals, coordinating necessary approvals, posting, and monitoring data driven and qualitative performance to identify ways to expand reach.
- Build upon a social media playbook for Anchorage Digital that is data-driven, business impact focused, creative, and plays to the strengths of our product and brand.
Complexity and Impact of Work:
- Drive strategy for company social media program.
- Create key executive social media program.
- Lead efforts to explore new potential channels including Telegram, Reddit, Farcaster, and others.
- Manage the social media planning process, including partnering with team members around events, product marketing, corporate communications, and other efforts to position social media as a vehicle for driving brand engagement.
- Build a deep understanding of Anchorage Digital’s various client types, their pain points, how our platform best serves them, and how they consume content.
Organizational Knowledge:
- Collaborate across marketing, particularly with communications and product marketing to craft effective social media assets for announcements, product features, and co-marketing opportunities.
- Collaborate across Sales, and business lines to both showcase the best of Anchorage Digital and bring actionable insights back to the business.
- Report on social media KPIs (within marketing and cross functionally) with analysis and recommendations for optimizing our social presence.
Communication and Influence:
- Coach team members and leadership how to leverage their personal social handles to best engage with the Anchorage Digital brand; tee up content, share best practices for posting, and ensure follow-through.
- Contribute creative ideas for brand amplification based on industry learnings and competitor benchmarking.
You may be a fit for this role if you:
- Have knowledge of institutional crypto or finance.
- Have experience growing brands (both corporate and executive) on social media.
- Have written social copy that has gone viral.
- Love working cross-functionally and building buy-in for your creative efforts.
- Have a high bar for the quality of your work and your attention to detail is admired by your peers.
- Read about social media tactics during your free time.
Although not a requirement, bonus points if you:
- Have experience building communities across crypto-native channels.
- Were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. 🙂
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