About Krofile
Krofile is an AI-powered Link-in-Bio and Digital Business Profile platform built specifically for small and local businesses. From auto repair shops and salons to cafes and boutiques, we help businesses bridge the gap between their offline presence and online audience seamlessly.
With features like dynamic QR codes, NFC tags, smart links, review collection, and real-time analytics, Krofile empowers local businesses to increase visibility, engage customers, and drive repeat visits—without needing complex tech or paid ads.
Our mission?
To help 10 million+ local businesses worldwide build meaningful, lasting connections with their customers effortlessly.
What We’re Looking For:
We’re looking for a social media marketer who understands the SaaS space, keeps up with social and platform algorithm trends, and knows how to create content that genuinely connects with U.S.-based small business owners.
This is a full-time, hands-on role. You’ll manage, create, and grow our presence across Instagram, LinkedIn, TikTok, and Facebook with content that’s educational, engaging, and brand-aligned.
Requirements (What You Bring):
- 2–3 years of social media marketing experience
- Minimum 1 year of experience marketing a SaaS product to a U.S. audience
- Proficiency with tools like Canva, Meta Suite, ChatGPT, Midjourney, Buffer/Later, or similar scheduling platforms
- Strong grasp of current social media trends, engagement strategies, and visual storytelling
- Experience launching content and campaigns across Instagram, YouTube, TikTok, LinkedIn, and Facebook
- Understanding of social media algorithms, platform behaviors, and content performance
- Experience of creating and drawing growth through Short videos (Reels, TikTok, and Shorts) is a must.
- Eye for design and ability to collaborate with designers and copywriters
- Adaptability, initiative, and strong decision-making in fast-paced, remote teams
Outcomes (What Success Looks Like):
- Grow engagement and reach across our key platforms by creating highly relevant content
- Increase follower count and lead generation through organic campaigns
- Collaborate cross-functionally with content, design, and product teams to shape narrative and message
- Launch social campaigns (feature releases, educational tips, reviews, behind-the-scenes) that resonate with SMBs
- Monitor platform trends and analytics, adapting strategy to optimize performance and retention
Benefits & Perks:
- Work with a global SaaS team and shape a high-impact product
- Remote-first culture—work from anywhere, with flexible tools
- Startup energy, real ownership—you’ll move fast and grow faster
- Paid time off + observed holidays
- Competitive salary aligned with market standards
Our Review Process:
We believe in thoughtful, structured hiring to find the best fit for both you and our team. Here’s what to expect:
- Application: Submit your CV, cover letter, and work samples—especially pieces that showcase how you’ve leveraged AI tools to enhance social media performance.
- Introductory Call (30 mins): A casual conversation with our HR team to walk through your background, experience, and what you're looking for in your next role.
- Creative Social Media Task
- Shortlisted candidates will be asked to complete a brief, time-based task to demonstrate their ability to think visually and strategically.
- Hiring Manager Interview (60 mins): A deep-dive discussion with your potential team lead, focused on your task, technical strengths, and how you approach content strategy.
- Behavioral Fit Interview (60 mins): A culture and values-focused conversation with our Founder to understand your mindset, growth goals, and alignment with our mission.
Please include links to your portfolio/social media work in the “Resume” or “Cover Letter” section when applying.
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☀️ To apply to this role, click the "Apply" button. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.
⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.
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