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Introduction

The Social Media team resides within the Marketing Business Unit and is tasked with elevating Optimizely's brand presence across global social platforms. This highly visible team owns and shapes our social media strategy, and brings our brand voice to life through timely, thoughtful, and compelling content. They partner closely with the Global Communications team as well as teams across Public Relations, Campaigns, Brand, Creative, and Product Marketings to amplify stories that matter - from customer wins to innovation milestones to industry thought leadership. They drive meaningful engagement and reinforce Optimizely's position as a category leader. They influence how Optimizely shows up in the market and guide our social presence with a balance of creativity and precision, ensuring Optimizely maintains a consistent, modern, and distinct voice across all channels. 

Job Responsibilities

Organizational Impact & Scope of Responsibility
• Leads the operational execution of Optimizely’s organic social media activities across assigned priority platforms, with guidance on overall direction.
• Responsible for delivering high-quality, on-time social media work products, proactively identifying risks or dependencies and escalating as needed.
• Manages and executes one or more defined social initiatives that support broader business and brand goals.
• Supports ideation for incorporating customer stories, product narratives, company milestones, and data-driven insights into compelling social content.

Innovation & Complexity
• Applies working knowledge of social platforms, audiences, and trends to solve moderately complex social and brand challenges.
• Contributes to the development and execution of platform-appropriate content, balancing creativity, brand guidelines, and performance expectations.
• Tracks, analyzes and reports key social metrics on a regular basis, shares insights and recommendations with internal stakeholders. 
• Monitors current events, platform trends, and digital culture to inform timely and relevant social media activations.
• Identifies opportunities for social-first and social-only content—such as questions, polls, short-form video, GIFs, infographics, and trending formats—to increase reach and engagement.

Communication & Influence
• Communicates regularly with internal partners (e.g., Brand, Creative, Campaigns, PR) to align on content, timelines, and execution details.
• Maintains and champions brand integrity, consistency and tone across all social content and interactions.
• Influences within their immediate sphere by advocating for social best practices and platform considerations during planning and execution.
• Engages with audiences proactively and reactively: Uses social listening to monitor conversations, keywords, and sentiment, engaging when appropriate or escalating to internal teams, and manages community interactions including triaging support or sales-related inquiries.

Decision-Making & Autonomy
• Works with general direction and clearly defined objectives, exercising judgment within established frameworks and guidelines.
• Determines day-to-day execution plans, content sequencing, and engagement tactics for assigned initiatives.
• Makes routine tactical decisions related to posting, engagement, and issue escalation, seeking guidance for higher-risk or ambiguous situations.

Leadership & Collaboration
• Collaborates effectively with cross-functional partners to support integrated social execution.
• Builds strong working relationships and responds constructively to feedback.
• Shares learnings, tools, and execution tips with peers to contribute to team effectiveness and consistency.

Key Skills:
• Social Media & Platform Fundamentals
• Content Development & Brand Stewardship
• Audience Awareness & Engagement
• Analytical Thinking & Performance Awareness
• Communication & Collaboration
• Execution & Reliability
• Learning agility & Curiosity
• Professional Judgement & Risk Awareness

Knowledge and Experience

Knowledge & Experience
Level of expertise required to fulfill level responsibilities as defined by the minimum levels of formal education and/or work experience.

• Possesses and applies working knowledge of social media platforms, audiences, trends, and digital engagement best practices and applies this knowledge in day-to-day execution.
• Demonstrates in-depth familiarity with defined social programs and processes within the communications and marketing function.
• Uses developing expertise to identify opportunities for improvement and provides input or recommendations within their area of responsibility.
• Demonstrates foundational business acumen; understands basic relationships between social performance metrics and immediate marketing or brand outcomes.
• Possesses exceptional written communication skills with the ability to adapt tone and messaging for different platforms and audiences.
• Experience with enterprise social management tools (Hootsuite preferred) and social listening/reporting tools.
• Experience with influencer engagement, brand advocacy programs, or thought-leadership development is a plus.

Education

Bachelors degree or equivalent

Competencies

Analytical Thinking & Performance Awareness

Audience Awareness & Engagement

Communication & Collaboration

Content Development & Brand Stewardship

Execution & Reliability

Learning agility & Curiosity

Professional Judgement & Risk Awareness

Social Media & Platform Fundamentals

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