Social Media Manager

Hey gang 👋

We’re hiring a full-time Social Media Manager to join our team in Hong Kong. This is a high-impact, in-person role that involves working directly with me (Ali) to grow our social media presence with a strong focus on Instagram and TikTok.

Our whole mission is to create inspiring, educational content that helps people build a life they love. We’ve got a following of around 8 million people, and our content collectively gets millions of views each month. We get daily emails and DMs from people all around the world whose lives have been transformed by the content we share – and you’ll be in charge of a major piece of the ecosystem.

If that sounds like your idea of fun, please read on 🙂

Type: Full time
Location: Hong Kong (must be available to work in person with me most weekdays in Causeway Bay)
Salary: Up to $500,000 HKD per year, very negotiable depending on experience. We want to find the best person for the role, and are willing to pay whatever it takes to make that happen 😉

About the Role

We’re looking for someone to fully own our key short-form social media platforms, ie: Instagram, TikTok and YouTube Shorts. You’ll help drive growth across these platforms, helping create inspiring educational content. You’ll manage the full production pipeline, and work closely with me to turn everyday ideas into impactful short-form content.

This is a very in-person role. You’ll be my on-the-ground creative buddy, helping me film on the go, stick to our content calendar, and spot spontaneous moments worth capturing.

About our Team

Our mission is to create inspiring, educational content that helps people build a life they love. Over the past 7 years, our YouTube channel’s grown to 6 million + subscribers, with 1M on Instagram and hundreds of thousands of followers on our other platforms.

Our content aims to help people be more productive, live more intentionally, become financially independent, and generally live a fulfilling meaningful life.

You’ll be joining a small(ish), dynamic, friendly team who don’t believe in red tape and try our best to have fun every day.

This is the perfect role for someone who’s hungry to learn, contribute and grow with no bureaucratic paperwork or super-long protocols to follow. You’ll be given loads of freedom and creative control with your work being seen by millions of people around the world 🚀

Perks of the job

🔥 Your Work = Seen by Millions – Every piece of content you create has the potential to reach and inspire millions of people – imagine the portfolio you’ll build.

🧠 Ownership – You’ll have the freedom to experiment, innovate, and lead growth initiatives without micromanagement.

💡 Creative Control – We encourage big ideas and bold experiments. If you think something could work, we’ll give you the freedom to test it.

✈️ Team Retreats – Join us for quarterly team off-sites in exciting locations around the world.

🚀 Learning – In the “educational creative entrepreneur” space, we’re one of the leading voices. If you’re interested in non-traditional jobs, in starting your own business someday, and/or working in the creator economy, you’d be hard pressed to find a better place to hone your skills and learn a tonne of stuff about business, marketing, content, sales, operations and everything else. In fact, we’ve had various team members over the years be part of our team for a few years, and then leave to start their own ventures (with our full support) where they’re now thriving.

✨ Flexible Work Hours – While this is an in-person role, we value output over strict 9-to-5 schedules. Need to start late or take a midday break? No problem.

🍱 Team Lunches & Coffee Runs – Regular meals and caffeine fixes on us while brainstorming ideas.

🏡 Workation Opportunities – Occasionally work from inspiring locations (Bali, Tokyo, etc.) with the team.

What You’ll Be Doing

📈 Strategy & Planning

• Own the growth strategy for our Instagram and TikTok
• Set and hit audience growth targets
• Regularly review performance metrics and iterate based on what works
• Research trends and audience insights to inform new content formats
• Coordinate with the rest of the team to align call-to-actions (CTAs), lead magnets, and campaign messaging
• Coordinate campaigns to support our business commercial goals (e.g. Black Friday campaigns for our course and software launches)

🎥 Content Production

• Prepare scripts, hooks, and talking points for filming days
• Turn my raw ideas, comments, and theories into compelling short-form content
• Capture spontaneous behind-the-scenes moments in our day
• Manage carousel production, stay up to date with new trend styles, and adapt them to our usual carousels and CTAs as needed
• Film and manage sponsored content, liaising with brands as necessary

🧠 Post-Production & Editing

• Manage and organise raw footage
• Assign editing work to freelance shortform video editors
• Review edited shorts and provide feedback to ensure quality standards are met

📅 Scheduling & Posting

• Schedule and post content based on the most effective timings

I’d Love to Work With You If…

• You’re obsessed with short-form content and intuitively understand what goes viral
• You love data and creativity – You geek out over analytics but also know when to trust your gut.
• You’re a storyteller at heart – You know how to turn a simple idea into a scroll-stopping hook.
• You thrive in chaos – Fast-paced, ever-changing social media doesn’t scare you—it excites you
• You’re confident working directly with talent, pushing for better takes, asking great questions, and helping make content that performs
• You’re fun to be around, calm under pressure, and bring positive vibes to the team
• You’re based in (or willing to relocate to) Hong Kong and are excited to work in person with me most days

Requirements

• Design skills (e.g. Canva, Figma, Adobe Suite) for carousels or social graphics
• Familiarity with video editing platforms like Premiere, CapCut, or Final Cut – you won’t be doing most of the “fancy” motion graphics type editing (we’ve got a great team of editors for that), but for the more basic “chill” “less overproduced” content, you should be familiar with how to make IG reels and TikToks in-app or using something like CapCut / Final Cut / Premiere Pro etc.
• A deep love of books and/or the productivity and personal development space

Nice to haves (but not essential)

• Experience working with creators or influencer-led brands

How to Apply

1. Please fill out the application:
   • Basic info (Name, email, start date etc)
   • Life story in a nutshell
   • Why you want this job
   • 2-minute Loom explaining why you’d be perfect for the role
   • 3 concepts/hooks for Instagram reels
2. If we like what we see, we’ll invite you for a trial task and a quick chat

This role is open until we find the right person – so if you’re seeing this, it’s still live.

🚀 Ready to Make an Impact?
If you’re excited about shaping the future of personal development content and want to work in a fast-moving, creative environment, we’d love to hear from you.

P.S. Even if you don’t tick every single box but think you’d do really well this role, please do apply anyway 🙂 We care more about passion, creativity, and a strong work ethic than a perfect resume.

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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