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Social Media Manager

Ahrefs
2 months ago
Full-time
Remote
Singapore, United States, US-CA, and US-MA
B2B Content Writing, Social Media

Can't scroll past a viral post without reverse-engineering why it worked? Can turn a boring product update into a post people would love to see? Know internet culture well enough to actually be funny in public? Have an exceptional command of language (and a portfolio of posts to prove it)? Ahrefs wants to talk.

Posted by: Tim Soulo, Chief Marketing Officer

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

Responsibilities:

  • Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
  • Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward.
  • Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
  • Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
  • Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
  • Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach.
  • Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
  • Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements (must have):

  • Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
  • Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
  • A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
  • Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
  • Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

Nice to have:

  • Experience working in the SaaS industry or with B2B tech brands.
  • Familiarity with Ahrefs' tools and the SEO/marketing landscape.
  • Skills in basic image/video creation or editing for social media.

Ahrefs is a remote-first, async company that values honesty, results, and simple solutions over complex ones. Ahrefs does not engage with agencies or third-party recruitment solutions for the roles it hires for.