Social Media Lead

🚀We're hiring. Come get Curious.

We're looking for an exceptional human to join the Curious crew as our Social Media Lead.

If you're the kind of person who sees content ideas everywhere, loves moving fast and wants to make work you're genuinely proud of, we'd love to meet you.

We're looking for a self starter and creative thinker who will own the Curious voice across socials. Dreaming up creative campaigns, producing content people actually want to watch, collaborating with our team and helping shape one of the most exciting brands in the non-alc space.

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Social Media Lead

Job Description

About Curious Elixirs:

Curious Elixirs is on a mission to change how we drink socially by creating the world’s best booze-free craft cocktails and wines with adaptogens to help you unwind.

Whether you’re sober or just looking to cut back on alcohol, Curious Elixirs exists to help make life a little more delicious.

About This Position:

After 11 years of building an incredible community of sober Curious friends - and the largest organic followings in Non-Alc - we’re looking to expand our social media team. You’ll speak to our current audience and grow our follower base with the same care, humor and attention!  

We’re seeking a creative, self-starting community manager and content producer to drive our brand voice, content production, and community engagement. You will lead social strategy across Instagram, TikTok, Facebook, and YouTube, balancing high-aesthetic visual storytelling with witty, whimsical, and culturally relevant content.

Role Type: Part-Time Contract (25-35 hours/week) with potential to scale to Full-Time. Location: Remote, but NY/NJ/CT-based is preferred for local content capture. 
Compensation: Starting at $40+/hr (dependent on experience) with a 90-day review.

The “Musts” (Our Ideal Candidate)

• Mission-Aligned: Passionate about wellness, food/beverage culture, and the sober-curious lifestyle.
• Nail the Brand Voice: Able to seamlessly step into, adopt, and elevate an already-established, witty brand voice.
• Ego-Free Collaborator: Thrives on constructive feedback and open collaboration. Able to work independently AND as part of a team 
• Dual Threat: Equal parts creative visionary (can spot a trend and make a meme) and organized executor (can manage a content calendar and meet deadlines).

Key Responsibilities

• Content creation
  • Create entertaining, authentic, social-first content (especially short-form video and meme carousels) that stops the scroll.
  • Keep a pulse on trends, cultural moments, layouts/formats and best practices to ensure content feels timely and native to each platform (specifically Instagram, Tiktok, Facebook & Youtube)
  • Help manage a posting schedule while also being open and ready to responding to trends in a timely manner
  • Remix and optimize existing influencer content into high-performing social assets.
• Community management
  • Own our daily DMs and comment sections, engaging with our community using the brand's signature wit, care, and attention
• Influencer outreach (NOT management)
  • Partner with our internal Curious team to identify, vet, and build relationships with creators in the NA, wellness, and lifestyle spaces.  

Qualifications & Tech Stack

• Experience: 2–3+ years managing brand social accounts with a portfolio showcasing high-growth CPG, beverage, or lifestyle content.
• Graphic/Video/Design Editing: Proficient in native in-app editors, CapCut, Canva, and/or Adobe Premiere/AfterEffects. Proficient in graphic design 
• Data-Informed: Ability to monitor basic social metrics to understand why a post worked and pivot strategy accordingly.
• Mission Aligned: Strong interest in the food, wellness and e-commerce space
• Entrepreneurial Spirit: Comfortable moving swiftly, working independently, and adapting to the fast-paced nature of a growing startup.