Social Media Coordinator

We're hiring a Social Media Coordinator at The Abbi Agency!

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Posted by: Jennifer Davies, Vice President of Strategic Communication

Job Summary

The Abbi Agency is seeking a Social Media Coordinator to join the agency's social media team and work across a diverse range of brands. As Social Media Coordinator, you'll help bring client brand voices to life across social platforms, from a train system trying to shift how people think about travel to a business services client that needs to sound smart without sounding stiff. Working closely with the strategy, creative, and accounts teams, you'll help shape content calendars, capture and edit photo and video on the fly, and build platform-native moments that make each brand's story land with the right audience.

You'll need a feel for how the internet moves, enough to catch a trend on its way up rather than after everyone else already has, and an eye for what makes a piece of content actually resonate. While you may be an experienced creator, you are also comfortable adjusting your style to match the brand in front of you. You'll take work from concept through execution, package it for delivery, and take client feedback in stride, adjusting quickly and without ego to get to a stronger final product. Kindness, curiosity, and a collaborative mindset matter as much as skill here, since you'll be leaning on teammates across service lines and expertise and learning from them just as often as you're contributing.

Job Responsibilities

• Write and review social-first copy across platforms including LinkedIn, TikTok, YouTube Shorts, Instagram, X, and Threads, ensuring content is clear, timely, and optimized for each platform.
• Assist with content creation for social media clients across Facebook, TikTok, X, Instagram, Pinterest, YouTube, LinkedIn and others as needed.
• Support Social Media Specialists and Managers with day-to-day account needs, including content development, scheduling, research, community management, and campaign execution.
• Help shape video-first social strategy with the social and content team leaders, including templates, hooks, storylines, scripts, and platform-specific creative direction.
• Identify emerging trends, questions, or conversation starters to inform content planning.
• Support research, vetting, and collaboration with influencers and content creators.
• Community management and social care: interaction with online communities of client fans and followers meeting a 24–48 hour response time and 100% response rate.
• Monitoring: using analytics tools for monitoring on client-relevant topics.
• Fanbase growth: employing interactive and creative tactics to engage and grow social media follower counts.
• Trend research: online tracking of shifts in social media trends and application to clients.
• Campaign development: research to assist social media specialists and other social team members with social media campaigns and brainstorming contributions for future campaign concepts.
• Analytics: ability to read analytics for various social media platforms and input data into reports on campaigns and content.
• Communicating daily via Slack and Workamajig, and reporting to a supervisor.

Minimum Qualifications

• Knowledge of social media channels including Facebook, X, Instagram, TikTok, LinkedIn and Pinterest.
• Hands-on experience managing social media for a brand on at least three different platforms, with preference given to experience on Facebook, Instagram and TikTok.
• Experience using basic video editing software for Reels and TikToks such as CapCut, InShot or similar.
• Experience working with team members and managing tasks within a recognized project management platform such as Asana, Workamajig, or Monday.
• Hands-on experience using digital tools including social media scheduling platforms, analytics tools, social listening and monitoring tools such as Sprout Social, Hootsuite or similar.
• Hands-on experience using Canva to create and edit social media graphics, including the ability to work within established brand guidelines and adapt creative for different social media platforms and formats.
• Strong writing, editing and proofreading skills with exceptional attention to detail and the ability to adapt copy for different brands, audiences and social media platforms.
• Ability to work collaboratively in a fast-paced, dynamic and team-based environment while managing multiple projects and deadlines.
• Strong organizational, time management and communication skills, with a proactive attitude and eagerness to learn and grow within the social media industry.

Preferred Qualifications

• Located within Pacific or Mountain Time Zone
• Undergraduate degree in Journalism, PR, Advertising, Communications, Marketing or similar field.
• Basic graphic design, editing and photography skills
• Advanced video editing experience, including proficiency in Adobe Premiere Pro or similar is a plus.
• Experience with influencer partnerships or influencer research is a plus.
• Experience working in an agency environment or managing social media for multiple brands is a plus.

About Us

The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide.

The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries.

The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.”

Our Commitment to Diversity, Equity and Inclusion

We are fiercely independent and true to our mission, vision and values, but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.