Social Media Content Strategist

Job Title: Social Media Content Strategist

Type: Full-time, Remote

Working Hours: Monday to Friday, 9 AM - 5 PM EST

Salary: USD 1,500 - USD 2,000/month

About the Company

We are a fast-growing real estate coaching company based in Canada. We empower individuals interested in real estate investment—whether they are active investors seeking to grow their portfolios or passive investors looking to support others. Our small, close-knit team is dedicated to delivering exceptional coaching experiences through high-impact online and in-person events, educational programs, and a vibrant community.

We pride ourselves on moving fast, adapting quickly, and upholding a culture of honesty, transparency, and collaboration. Every team member wears multiple hats and is encouraged to take initiative, share candid feedback, and help drive the business forward as we continue to expand our services and reach.

About the role

We are looking for a Social Media Growth Specialist who can help grow our online presence, engage our audience, and create content that strengthens our brand within the real estate investing space.

This role is built for someone who is deeply immersed in digital culture, understands how people in the US and Canada think and respond to messaging, and has a natural instinct for what makes content stop the scroll.

This is not primarily a paid advertising role. Instead, we're looking for someone who understands social media trends, knows how to create engaging content, and can help build an active and growing community across our social channels.

You'll play a key role in increasing visibility, driving engagement, and helping position our company as a trusted authority in real estate education.

We're looking for someone who lives and breathes social media, understands what captures attention online, and enjoys experimenting with content formats, messaging, and audience engagement strategies.

What You’ll Do

• Develop and execute organic social media strategies across multiple platforms
• Create and schedule engaging content that aligns with our brand and audience
• Identify trends, content opportunities, and emerging formats that increase engagement
• Grow audience reach, followers, and community engagement organically
• Collaborate with leadership to turn coaching content, events, testimonials, and success stories into social media assets
• Monitor social media performance and provide recommendations for improvement
• Engage with followers and help foster an active online community
• Research competitors and industry leaders to identify content opportunities
• Coordinate content calendars and ensure consistent posting schedules
• Support video, short-form content, and repurposing initiatives across channels

What We’re Looking For

We care less about traditional experience and more about creative intelligence + cultural fluency + hunger to grow.

Must-Have:

• Deep understanding of US/Canadian culture, language, humor, and consumer behavior
• Strong understanding of social media platforms, trends, and audience behavior
• Excellent written English communication skills
• Experience creating engaging content for social media
• Ability to identify trends and adapt content quickly
• Strong organizational skills and ability to manage content calendars
• Creative thinker with a growth mindset
• Self-starter who thrives in a fast-moving environment

Nice to Have:

• Experience growing social media accounts organically
• Background in content creation, community management, or social media marketing
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tools
• Experience creating short-form video content for Instagram Reels, TikTok, YouTube Shorts, or Facebook
• Familiarity with the real estate, coaching, education, or entrepreneurship industries

Success in This Role Looks Like

• Growing engagement and visibility across our social channels
• Creating content that resonates with our audience and reflects our brand voice
• Building a stronger online presence around our events, coaching programs, and community
• Consistently bringing fresh content ideas and growth opportunities to the team
• Helping turn social media into a meaningful contributor to brand awareness and lead generation