Social Media Content Creator

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

AdmitYogi is a college admissions platform built by Crimson Education, the world's leading college admissions consultancy. Founded in 2013, Crimson has helped students secure over 1,330 Ivy League offers and 2,140 places at US Top 15 universities, with students 7x more likely to gain Ivy League admission than their peers. AdmitYogi brings that expertise directly to students navigating the US college admissions process, and with 38K Instagram followers and 63K on TikTok, we've already built a engaged audience. We're now relaunching the brand with a new product and business model, and we're looking for one person to own and rebuild our short-form video presence from the ground up.

The Role

This is a hands-on content creation role for someone who is comfortable on camera, moves fast, and doesn't overthink it. You'll be the face of AdmitYogi on TikTok and Instagram Reels, posting around three short videos per day on college admissions topics. We provide the content: topics, angles, and talking points. Your job is to bring the energy and make it land.

We start with a one-week paid trial. If the content is working and you're hitting your posting targets, this moves into a permanent role.

What are the main responsibilities for this role?

• Record and post approximately three short-form videos per day across TikTok and Instagram Reels
• Bring personality, energy, and expressiveness to the content briefs we provide
• Experiment with delivery and format to find what resonates with our audience
• Hit your daily posting targets consistently
  

What skills and experience are required?

• You're comfortable on camera and can convey a range of emotions naturally
• You move fast and can record multiple takes without overthinking every one
• You're reliable. If the plan is to post daily, you show up and make it happen
• You're genuinely interested in building an audience online
• Current college student or recent grad is a plus, but not required
• Some prior short-form content experience (TikTok, Reels, YouTube Shorts) is a bonus
• No marketing degree or fancy equipment needed

What Success Looks Like

• Videos go up every day, on schedule, without hand-holding
• Content is engaging, energetic, and on-brand
• Audience grows and engagement improves over time
• You're easy to work with and communicate proactively

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!