Social Content Specialist

We're hiring a Social Content Creator at Little Spoon 🥄

This person will be the creative engine behind how we show up on social — dreaming up content, jumping on trends before they peak, and helping us connect with the parents and caregivers who love this brand (and the ones who haven't found us yet).

We're looking for someone who:
🥄 Is genuinely excited to create content for the fastest-growing baby food brand — and sees the massive opportunity in this space
🥄 Lives online in the best way possible — you know what's trending, why it's trending, and already have three ideas for how to make it ours
🥄 Has a strong POV on what makes social content actually work — and wants the creative freedom to bring those ideas to life

This is not a "execute the calendar" role. This is a build-something-real role. If you love making content and want to WERK, let's do it!!

This is a hybrid role based out of our SoHo office 😎

Posted by: Bari Tippett, Associate Social Director

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About The Role:

Little Spoon was founded on the belief that today’s parents are different – equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves. And we’re at a very exciting growth stage— we’re the #1 DTC baby and kids food brand in the US, and recently made a big foray into retail (nationwide at Target)!

We're looking for a Social Content Specialist who is deeply online in the right ways and who understands parenting and food culture. You know what hooks people, you're aware of niche trends before they go wide, and you have the taste level to make content that feels considered and platform-native.

This role is creator forward. You're comfortable on camera, have an eye for design, and bring a Little Spoon point of view to everything you make. 

You're collaborative by nature and not shy about pitching a concept or building relationships across teams. This is a highly visible role on a fast-moving team, and it's the right fit for someone who is as genuinely interested in being part of a team as they are in making great content.

This role reports into the Associate Director, Social, and is based hybrid out of our Soho office in NYC.

What You’ll Do:

• Lead and execute original, brand-aligned content concepts that push culture forward and reflect the Little Spoon point of view for organic and paid social.
• Film social-first video content in our office, kitchen, and on-location throughout NYC. Capturing mealtime moments, product stories, and the everyday reality of feeding kids.
• Edit short-form video with a strong sense of platform fluency across TikTok, Instagram Reels, Stories, Youtube Shorts, Pinterest, and other emerging social platforms.
• Produce creator-style, UGC-inspired content that feels native to the platform.
• Collaborate with the team to support planned content briefs as well as real-time proactive opportunities.
• Deliver fast, polished edits with multiple versions for testing and optimization as needed.
• Build and maintain strong relationships with marketing, influencer, PR, creative teams across the business.
• Develop and manage content calendar for all social platforms as well as UGC content program
• Stay on the pulse of trends, tools, and insights that help us innovate.
• Measure and report performance, sharing wins and learnings.
• Collaborate across teams to bring our mission to life.

What You’ll Bring:

• A strategic and creative mindset with a knack for brand storytelling. 
• Strong organizational and project management skills.
• Excellent communication skills and ability to work cross-functionally.
• Comfort operating in a fast-paced, scaling startup environment.
• Curiosity and comfort experimenting with modern AI tools. 

What You’ll Need:

• 2+ years of experience in social content creation, video production, or a related role. Ideally in-house at a consumer brand.
• A strong portfolio of short-form video content across TikTok and/or Instagram Reels, with a clear point of view
• Fluency in video editing tools; comfortable shooting on iPhone and/or camera.
• Genuine affinity for the parenting space and an understanding of what resonates with millennial and Gen Z parents.
• Instinct for storytelling — you can take a simple product or ingredient and make it feel compelling and worth sharing.
• You thrive in a fast-paced environment and can manage multiple projects at once.
• A roll-up-your-sleeves attitude and comfort with ambiguity.
• Confidence working with teams across time zones (our team is remote-friendly and NYC-based!) This role is required to be based in NYC and hybrid out of our Soho office.
• Flexibility to attend events and activities outside of standard working hours, including evenings and weekends, as required by the role.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.
Here’s what you can expect when you join the Spooniverse:

🥄 Equity
Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage
We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match
We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays
In addition to 11  company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave
We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development
$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks
$200 Welcome to the Team credit
50% off recurring code for your own account
20% off recurring code to share with close friends & family

Little Spoon is home to extraordinary, mission-aligned people, and we aim to compensate accordingly. Compensation is informed by market data, company stage, the scope of the role, location, and individual experience. The anticipated base salary range for NYC-based candidates is $65,000 – $75,000 USD, commensurate with experience. Candidates outside of NYC or in remote roles may be subject to a different range. This role also includes an equity package and comprehensive benefits designed to support the well-being and growth of every Spooner.

About Us: 
Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents' lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Since 2017, the company has delivered more than 60 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

Recent accolades include:
🏆 Inc. Best Workplaces
🚀 Inc. 100 Fastest Growing Companies
🫶 Fast Company Brands That Matter
🤩 EY Entrepreneur of the Year Finalist

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.